social media monitoring, measurement & engagement - Copyright © 2009 Radian65/17/2015

an overview of radian6 5/17/2015- Copyright © 2009 Radian6 Our listening platform helps companies understand what the influencers are saying and sharing about their brand. Radian6 provides a self-serve and real-time platform for monitoring, measuring and engaging in conversations online. Our application only requires a web browser and your data is displayed in an easily configurable dashboard that is updated in real-time. Our workflow module enables companies to engage directly with influencers, route assignments internally, and tag conversations. 2

corporate highlights 35/17/2015- Copyright © 2009 Radian6 Accomplished Management Team 75+ years of combined experience in start-ups, growth stage and global corporations Q1 Labs, iMagicTV, NCompass Labs, Fulcrum Technologies, Microsoft, Alcatel Strong, VC-backed Financing Summerhill Ventures, BrightSpark Ventures, Business Development Bank of Canada (BDC) $4M Series A round in April 2007, $6.5M Series B in December Employees: (up from 23 in 01/2008) Hey what about the employees? Best in the business, yes we are!!! Strong Growth: Strong growth since Market Entry in November, customers (up from 30 this time last year) Radian6 founded: April, 2006

sample of customers and agency partners 45/17/2015- Copyright © 2009 Radian6 Listening and Measurement Listening, Measurement and Engagement Agency Partners

our focus and approach 55/17/2015- Copyright © 2009 Radian6 ListeningMeasuringEngaging Three phases of an end to end program: Listening: Discovering real-time, relevant, impactful conversations Measuring: Monitoring, analyzing and tracking those conversations Engaging: Active dialog with customers and tracking/ tagging comments for further use

65/17/2015- Copyright © 2009 Radian6

75/17/2015- Copyright © 2009 Radian6 listening ListeningMeasuringEngaging Real time monitoring of mentions of my company, product, issues and competitors with the ability to quickly find the most important relevant conversations River of News (RoN) provides a filtered and structured view of the important content Drill Down deep into the data with Topic trends analysis

85/17/2015- Copyright © 2009 Radian6 ListeningMeasuringEngaging Ability to analyze buzz about my company, products, issues, competitors, and outcomes of specific marketing campaigns and social media investments Drill Down deep into the conversation utilizing Topic Comparison Generate analysis reports Utilize Data Exports, Automated Daily Reports and a range of other data formats to customize your output

95/17/2015- Copyright © 2009 Radian6 ListeningMeasuringEngaging Ability to analyze the sentiment on individual phrases surrounding your keywords on topics. Completed in real- time. Utilize Alerts to monitor in real-time based on the tonality of conversations

105/17/2015- Copyright © 2009 Radian6 ListeningMeasuringEngaging Need to be able to manage real-time responses across a team: assign tasks to people, manage task lists, categorize posts based on priority, type of post (product inquiry? customer service experience?) River of News – Workflow Mode

115/17/2015- Copyright © 2009 Radian6 ListeningMeasuringEngaging Need to always be tuned in even when on the run? Utilize the As- it-Happens Alerts direct to your inbox with direct links to the content or the Radain6 Engagement Sidebar Radian6 As-it-Happens Alerts

125/17/2015- Copyright © 2009 Radian6 ListeningMeasuringEngaging Engage directly from an alert or a post assignment from a colleague with one click with complete synching back to the dashboard for company wide tracking Engagement Side Bar

why companies choose radian6 135/17/2015- Copyright © 2009 Radian6 Most comprehensive data coverage All blogs (over 100 million) Forums (tens of thousands) Online mainstream news (over 25 thousand) Top rich media sites (over 450) Microblogging Twitter Friendfeed Linkedin Answer Globalized Support for English, Spanish, French, Italian, German, Japanese, simplified Chinese, Korean, Russian keywords, content and sources Ability to easily filter content by language and country of origin Social Media Metrics Comments, views, engagement, topical in-bound links, general links de.licio.us bookmarks, digg votes, twitter metrics, forum thread size, Compete.com site traffic metrics Self-serve, Real - time, Intuitive Interface Users can setup topics to track and be viewing/analysing results in a matter of a couple of minutes Data delivered to the dashboard in real-time as it is discovered and indexed Configurable, Transparent Influence Model As-it-Happens alerts Instant messenger alerts Online Engagement Workflow Management Participation assignments, tracking, audit trails, workflow management Source tags, added to the system, can now be used to slice and dice in the UI Segmenting is multi- level.