1. HubSpot Inbound Marketing Software
New Zealand Certified Partner

2. What makes hubspot Different

3. Your Contacts Database
All-in-One and Integrated to Make Your Marketing Powerful 1
Social
Media 1
Social
Media
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Your Contacts Database
Marketing
Automation
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SEO
Content Creation
Marketing
Analytics
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&
Lead Nurturing
Landing
Pages

4. Work Your Entire Sales Funnel

5. Demand Generation – Outbound Campaign Performance and Cost Analysis
Cold Calling Lead Generation Campaigns (Sample) BP
Sales Ready
Nurture
BP Total
List Size
Leads/List Size
Campiagn Cost
Cost /Sales Ready Lead
Cost /Total Leads
Comments
BP0 70 41
111
920
12.1%
$ ,500 $ $
Mixed in house and purchased
BP1 11 12 23
580
4.0%
$ ,000 $ $
Commercial - Purchased
BP2 15 36 51
256
19.9% $ $
BP3 17 28 45
180
25.0% $ $
BP Supplied
BP4 52 63
560
11.3% $
BP Supplied and "segment Tuned"
BP5 10 62 72
370
19.5%
$ ,000 $ $
BP6 22 93
434
14.5%
$ ,500 $ $
BP7 38 74
112
637
17.6%
$ ,000 $ $
Total
194
398
540
3937
13.7%
$ ,000 $
Cost per sales ready lead
$263
Nurtures (MQL’s)
398/3937
10%

6. SQL (Invitation or offer accepted) Cost per sales ready lead
Demand Generation – HubSpot Inbound Campaign Performance and Cost Analysis
Hubspot Inbound Campaigns
Inbound Campaign 1
eDM's Sent
Delivered
Delivery Rate
Opened
Open Rate
Clicked
Click Rate
Hard Bounce
Unsubscribes
SQL (Invitation or offer accepted)
SAL lead Score >101
Total Leads to Sales
MQL (Lead Score )
MQL (Lead Score15-49)
Total MQL
EDM 1
1316
1173
89%
267
23% 58 5%
187 17
EDM 2
1111
1088
98%
226
21% 37 3% 2 5
EDM 3
1105
1083
264
24% 12 1% 10
EDM 4
1087
1050
97%
260
25% 40 4% 16
All EDM's
4619
4394
95%
1017
147
205 31 36
107
373
480
3.31%
44.2%
Inbound Campaign 1 - Nurture Followup
1036
1022
73%
165
18% 11 2% 19 6 21 26 75
-45 30
2.54%
2.9%
Inbound Campaign 1 Cumulative
5655
5416
96%
1182
22%
158
224 43 52 62
182
328
510
6.07%
17.8%
32.1%
49.9%
Campaign Cost
$ ,000
Cost per lead $ $
All Lead Types
Inbound Campaign 2
1893
1872
99%
438
155 18 13 41 54
$ ,200 $ $
All lead Types
In progress
EDM 1 (IT)
1386
1,318
95.09%
304
23.07% 28
9.2% 70 1
EDM 2 (IT)
1300
1,299
99.92%
278
21.40%
10.8%
EDM 3 (IT)
1263
1,256
99.45%
203
16.16% 8
3.9% 7
EDM 4 (IT) Provisional
1251
1,251
100.00%
279
22.30%
5.7%
5200
5,124
98.54%
1064
20.77% 82
7.7% 78
121
108
229
$ ,000 $ $
Nurtures (MQL’s)
510/1036
49%
Cost per sales ready lead
$90 - $112

7. Search Engine Optimization
Optimize your content to get found online

8. Keywords
Determine which keywords will bring the best traffic to your site
See a list of “sweet spot”
keywords and take action to
increase your rank
See what keywords brought
n the greatest # of leads
See which keywords are driving traffic but not conversions to identify additional opportunities
View your underperforming
or costly keywords and
find alternatives.

9. Keep tabs on where competitors rank in organic search
Keywords
View how your keywords are trending over time and compare to competitors
Keep tabs on where competitors rank in organic search

10. Page Performance
Track how well your pages are optimized for search and get recommendations for improvement
Get an explanation of what needs to be improved.

11. Business Blogging & Social Media
Create fresh content to attract and engage with leads

12. Business Blogging Platform
Track how well your posts are optimized for search and get recommendations for improving them
Easy blogging interface
Dynamic advice on improving your posts
Search engine optimized
Integrated with social media

13. Social Media Publishing
Easily create, publish, and automate all of your social media publishing
Automatic link shortening
Publish to multiple accounts & channels
Schedule multiple posts all at once
View recommended times for publishing

14. Social Media Click Tracking
Easily see which of your posts are resonating with your network

15. Lead Generation
Convert visitors into leads

16. Landing Pages Create landing pages in minutes
Easily create landing pages and measure their effectiveness over time.
Create landing pages in minutes
Track conversion rates and compare
A/B test

17. Insert on web pages, blog articles & email
Calls-to-Action Button
Easily create call-to-action buttons and track their performance over time
Create CTAs in minutes
Insert on web pages, blog articles &
A/B test
Dynamically display

18. Contacts Database
View your marketing contacts with their engagement history

19. Prospects
See who is visiting your site to target new prospects

20. Email Marketing & Automation
Generate sales-ready leads

21. List Segmentation
Segment your database to market to them with tailored content

22. Creation
Build beautiful s that are personalized and optimized

23. Workflows
Trigger automated campaigns and actions to nurture prospects
Trigger a series of s
Set contact properties
Create custom lead scoring
Move leads from one campaign to another

24. Analytics
Get real-time statistics on what your contacts are doing with your to see how your messages are resonating with them

25. Analytics
Measure your marketing ROI

26. Sources
Analyze which of your marketing activities are giving you the best ROI
View for visitors, leads & customers
Compare conversion rate by channel
Drill into detailed reports
Set custom views and bookmark

27. Conversion Assists
Analyze which content drives conversions to leads and customers
Filter by site pages, blog posts and LPs
View by leads or customers

28. Competitor Analysis
Analyze how your marketing compares to your competitors’ for key metrics

29. Closed Loop Marketing
See how specific marketing efforts & channels are contributing to the bottom line
Marketing
Investment
$ Revenue
Brought in
Results by Channel
Informed
Sales Team

30. Integrations
Amplify your inbound marketing strategies

31. Maximize the power of HubSpot through integrations with your existing systems
CRM Systems Salesforce, Sugar CRM, and more
eCommerce Magento, Shopify, and more
Mobile
SMS and Apps
Billing Systems Recurly, Chargify, and more
Help Desks Zendesk, Assistly
Social media Facebook, Twitter, LinkedIn, and more.

32. Training & Support in NZ

33. HubSpot Support in New Zealand
Demand Flow Intelligence Limited
Address:
37 Millais Street, Grey Lynn, AUCKLAND, 1021
Contact:
Gerard Fitzgibbon M:
Ian Parker M: