1. www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at TrustYou http://www.trustyou.com Ioan Toma

2. www.sti-innsbruck.at Agenda TrustYou in short Social media monitoring Social semantic search Summary

3. www.sti-innsbruck.at TrustYou in short Data and technology provider for social content. Provides data widgets and software as a service (SaaS) solutions to collect, analyze and market social data such as online reviews, posts and tweets Focuses on the hospitality industry with aggregated and analyzed social content for 400,000 hotels, accommodations and restaurants.

4. www.sti-innsbruck.at Motivation Information chaos Millions of posts, reviews about hotels on different social web channels Customers don’t know where and how to get the important message of these reviews in order to do their booking Travel sites simply list all reviews – no structure. Hoteliers don’t know what customers are thinking about them as their reviews are spread across various channels

5. www.sti-innsbruck.at Social Media Monitoring Collects reviews, posts and tweets form social web channels (Facebook, twitter, yahoo, TripAdvisor, etc.) Detects trending topics and sentiments Categories reviews, posts and tweets automatically Provides an interface for online reputation monitoring

6. www.sti-innsbruck.at Social Media Monitoring

7. www.sti-innsbruck.at Social Media Monitoring - Product ReviewAnalyst Listen Create your own guest satisfaction survey Collect reviews across the social web for your hotels and brands Understand Web-based dashboard Analysis of strengths & weaknesses based on all feedback from the social web Benchmark against unlimited competitors, groups, regions Portfolio management Brand monitoring Convince Respond & engage with customers for all hotels on the social web Integrate reviews and scores for your whole hotel portfolio on your corporate website

8. www.sti-innsbruck.at Social Semantic Search Provide search on aggregated and analyzed user reviews. Support a wide array of languages (German, English, French, Spanish, Portuguese, Chinese, …) and verticals (hotels, restaurants, …).

9. www.sti-innsbruck.at Social Semantic Search

10. www.sti-innsbruck.at Social Semantic Search

11. www.sti-innsbruck.at Social Semantic Search - Products ReviewDisplay Display meta data as well as a complete reputation analysis on more than 400,000 hotels Easy integration via html and JSON widgets SemanticEngine “Semantic technologies” to analyze & structure content Benefit for better SEO and new use cases such as review summaries or better search

12. www.sti-innsbruck.at Summary Social media analysis and monitoring Search based on aggregated and analyzed social content (reviews, posts) They do this for multiple languages and verticals (hotels, restaurants, etc.)