1. Nobody’s Unpredictable Ipsos Portals

2. © 2009 Ipsos Agenda 2 Knowledge Manager Archway Summary Portal Definition & Benefits

3. Ipsos Portals © 2009 Ipsos What is an Ipsos portal? A online gateway that provides easy access to all of your Ipsos research Ipsos portals can include:  Knowledge management/content libraries  Database of results  Real-time field reports  Collaboration tools like wikis, blogs, and discussion boards  In-depth online analytic tools

4. Ipsos Portals © 2009 Ipsos Benefits of a Portal Leverage the value of your research  Expose your research to more people in your organization  Copy testing to marketing people  Concept tests to advertising people  All research to brand managers Knowledge management/centralized resource  Always access the right version of the research  “One version of the truth”  Information can be made available to the whole organization at once. Personalized experience  Dynamic display of the information puts the right information in front of each user Convenience  Available anytime, anywhere with an Internet connection is available  Only a browser is required – no special software.

5. Ipsos Portals © 2009 Ipsos Why an Ipsos portal? Experience  More than 75 clients worldwide use Ipsos portals  We help you create a portal that’s right for the way that your team uses research Flexibility of the offer  Choose just the features you need

6. Ipsos Portals © 2009 Ipsos Ipsos Portal Solutions Overview 6 Knowledge Manager ArchwayCustom Solutions Description Manage content, make it easy to find what you need Online data analysis at your fingertips Full platform for data collection and reporting completed customized to your research needs DeliveryWeb-based Customizable Interactive Online analysis  Real time report update  Daily update Data formatAggregatedRespondent Cost$$$$$$$ Increasing Capabilities/Interactivity

7. Ipsos Portals © 2009 Ipsos Agenda 7 Knowledge Manager Archway Summary Portal Definition & Benefits

8. Ipsos Portals © 2009 Ipsos Ipsos Knowledge Manager Alerts

9. Ipsos Portals © 2009 Ipsos Ipsos Knowledge Manager Features Content management  Organize and categorize documents, files, pictures, etc.  Alerts Results databases Real-time field reports Search  Make it easy to find content Access Controls  You decide what each user can see  Access control available down to the individual item level Personalization  Allow users to manage the features they want

10. Ipsos Portals © 2009 Ipsos Ipsos Knowledge Manager Advantages Manage knowledge to put the right information in people’s hands  Less searching, more learning Built on a standard framework  Lower cost than custom portals  Shorter development time than custom portals Knowledge Manager components can be customized  Organization of documents in library  Custom tags for brand, category, region, country, type of document,etc.  Database fields and values  Your key measures organized by brand, category, country, etc.

11. Ipsos Portals © 2009 Ipsos Knowledge Manager Home Page Customized for your company Navigation customized for each user

12. Ipsos Portals © 2009 Ipsos Knowledge Manager Document Library Fields and values customized to your information needs

13. Ipsos Portals © 2009 Ipsos Custom Views of Document Library Views are customized to your information needs Grouped by Country then Brand Reports Only

14. Ipsos Portals © 2009 Ipsos Knowledge Manager Results Database Measures customized to your needs Normative data calculated in real-time including for filtered results

15. Ipsos Portals © 2009 Ipsos Knowledge Manager Results Drill Down 15 Store additional measures Display related images/documents

16. Ipsos Portals © 2009 Ipsos Knowledge Manager Real-Time Field Reports Provides real-time reporting from online data collection  Any measure  Completes or all interviews  Charts and tables available

17. Ipsos Portals © 2009 Ipsos Knowledge Manager Alerts Get an email alert when items are added or changed  Control the frequency of alerts and the type of changes you want to be alerted to

18. Ipsos Portals © 2009 Ipsos Knowledge Manager Search Full text search of all references to any word or phrase  Inside documents including PDFs  All document titles, tags, descriptions, etc.

19. Ipsos Portals © 2009 Ipsos Knowledge Manager Wiki A Wiki allows users to build new content easily just using a web browser Wikis are ideal for collaboration on best practices, brainstorm new ideas, or building knowledge bases

20. Ipsos Portals © 2009 Ipsos Knowledge Manager Calendar Get alerts for key dates View dates in Outlook without even logging into Knowledge Manager

21. Ipsos Portals © 2009 Ipsos Knowledge Manager Discussion Boards Get answers to questions through discussion boards You can have boards dedicated to different subjects

22. Ipsos Portals © 2009 Ipsos Knowledge Manager Overview Information is organized to meet your organization’s needs Full text search Content Management Get access to key measures and norms Results Database Real-time view of data collection progress Field Reports Alerts Search Calendar Wiki Discussion boards Collaboration and Workflow Tools

23. Ipsos Portals © 2009 Ipsos Agenda 23 Knowledge Manager Archway Summary Portal Definition & Benefits

24. Ipsos Portals © 2009 Ipsos Archway Our dedicated IT team creates specialized and targeted systems that meet your needs and deliver ROI Built on reusable components that control costs Solutions focus  Targeted dashboards for executives  Online analysis tools and crosstabs  Specialized, sophisticated databases with web interface  Automation of standard reports Experience working in key industries like consumer package goods, technology, and financial services

25. Ipsos Portals © 2009 Ipsos Archway: Comparison Selection Both managed search and keyword search

26. Ipsos Portals © 2009 Ipsos Archway: Comparison Results View relevant cases Color coded to your action standards

27. Ipsos Portals © 2009 Ipsos Archway: Comparison Results – 2 nd example

28. Ipsos Portals © 2009 Ipsos Archway: Crosstabs

29. Ipsos Portals © 2009 Ipsos Agenda 29 Portal Examples Archway Summary Portal Definition & Benefits

30. Ipsos Portals © 2009 Ipsos Summary of Ipsos Portals Manage content and information Collaborate across your organization See results for all your research Get alerts when new information is available Low cost, short set-up time Knowledge Manager Analyze data the way you want to Dashboards, crosstabs, trend reports and more Customized to your needs Archway Full platform of data collection and reporting Real time data reporting and hot alerts Custom Solutions

31. Ipsos Portals © 2009 Ipsos For More Information Director, IT Development Michael.Sevast@ipsos.com 513.552.1122 Michael Sevast

32. Nobody’s Unpredictable 32 Ipsos Portals