Web 2.0: Concepts and Applications 5 Connecting People

Overview  Social media applications inform, educate, and entertain people through online media  A social networking application allows users to create profiles for sharing information about themselves and designate as friends or contacts users with whom they share a common interest –Facebook –LinkedIn –MySpace –Twitter Chapter 5: Connecting People2

Overview Chapter 5: Connecting People3

Common Features of Social Networking Applications  Status messages display a current location, activity, or thought  Friends and contacts are those with whom you share a common interest –Second-level contacts –Extended contacts  Your profile contains personal information –Name, address, Gender, Age, Location, Photograph Chapter 5: Connecting People4

Common Features of Social Networking Applications Chapter 5: Connecting People5

Common Features of Social Networking Applications  Social networking sites can access your address book and find people who you already know  Facebook and LinkedIn can suggest people whom you might know because you share common friends or profile information  You can search for certain groups of people Chapter 5: Connecting People6

Connecting with Friends on Facebook  In December 2009, Facebook reported that more than 30 million people had signed up –The number of Facebook users has more than doubled in 2009  Your profile on Facebook contains a variety of pages and tabs where you can share information with your friends Chapter 5: Connecting People7

Connecting with Friends on Facebook Chapter 5: Connecting People8

Connecting with Friends on Facebook  Facebook’s Wall tab displays a blog-style page on which you can update your status message  Other tabs include Photos, Boxes, and Notes  Your News Feed is a log of several actions you might take Chapter 5: Connecting People9

Connecting with Friends on Facebook  Facebook has thousands of applications that are available to users  Facebook partnered with third-party developers to develop applications Chapter 5: Connecting People10

Connecting with Friends on Facebook  The Application Directory page displays featured applications, applications organized by category, recommended applications, and information about applications Chapter 5: Connecting People11

Connecting with Friends on Facebook Chapter 5: Connecting People12

Connecting with Friends on Facebook  Social networks have a privacy policy that describes how they will use your personal information  Facebook allows you to specify privacy settings for your personal information  Applications can gather information from your profile  Profiles can be indexed so that they are searchable Chapter 5: Connecting People13

Connecting with Friends on Facebook  An effective way to organize your friends and control what they can access is to create a Friend List –Group friends based on relationship –You can assign specific privacy policies to each list Chapter 5: Connecting People14

Connecting with Friends on Facebook Chapter 5: Connecting People15

Connecting with Friends on Facebook Chapter 5: Connecting People16

Business and Professional Networking with LinkedIn  LinedIn connects people with professional colleagues  More than 33 million members in 2009  LinkedIn profiles display: –Current and previous work experience –Education –Web site or blog –Recommendations –Interests –Honors and awards Chapter 5: Connecting People17

Business and Professional Networking with LinkedIn Chapter 5: Connecting People18

Business and Professional Networking with LinkedIn  Professional networks on LinkedIn can be helpful when you are seeking employment  You can search for a job using the Jobs link on the top navigation bar and entering your search terms  Search results display your contacts that know the person who posted the job Chapter 5: Connecting People19

Business and Professional Networking with LinkedIn Chapter 5: Connecting People20

Business and Professional Networking with LinkedIn  LinkedIn’s people search capability also helps you to identify people who share the same professional interests  You can contact people of interest with InMail, LinkedIn’s service  Most companies use LinkedIn as a recruiting tool for finding prospective employees –Companies can review an applicant’s credentials and reviews prior to a job interview Chapter 5: Connecting People21

Business and Professional Networking with LinkedIn  Most social networks are free, but some charge a fee for additional services Chapter 5: Connecting People22

Connecting People with Special Interests  Special-purpose social networks connect targeted groups of people with similar interests or situations –People who enjoy similar activities –People who support the same charitable causes or organizations –People who share the same common goals  Bloggers and Web site owners can build an online community around their Web sites –Go2Web20 Chapter 5: Connecting People23

Connecting People with Special Interests Chapter 5: Connecting People24

Connecting People with Special Interests  Using Meetup, people can find nearby activity partners who share common interests  Displays listings of happenings around the world  Users first create a profile, and then browse, join, or create groups Chapter 5: Connecting People25

Connecting People with Special Interests  On the PatientsLikeMe Web site, patients with life-changing conditions reach out to other in similar situations –Seek support Chapter 5: Connecting People26

Connecting People with Special Interests  SlideShare is an online community and repository for people to share PowerPoint presentations and other documents –Great source of information for topics of interest Chapter 5: Connecting People27

Connecting People with Special Interests  Social activists and nonprofit organizations have found the value in social networking for increasing awareness  Facebook’s Causes application provides members who support a cause with tools to share information Chapter 5: Connecting People28

Connecting People with Special Interests Chapter 5: Connecting People29

Connecting People with Special Interests  Social networking sites for charities –Network for Good Chapter 5: Connecting People30

Connecting People with Special Interests  Ning is a Web-based application allowing members to create custom social networks for online communities for niche markets –Provides technology infrastructure –Offers blogs, wikis, event calendars, and RSS feeds –More than 6 million frequent visitors –More than 240,000 active social networks Chapter 5: Connecting People31

Connecting People with Special Interests Chapter 5: Connecting People32

Social Networks Created by the Ning Platform Chapter 5: Connecting People33

Connecting People with Special Interests  The Long Tail can be applied to the social networking world –Most popular communities interest the most people Chapter 5: Connecting People34

Twitter  Twitter allows people to keep in touch with each other by exchanging short messages of 140 characters or less  Online application for creating a social network  Tweeting is the process of sending a message on Twitter  Retweets are forwards of a message that you sent  Shortened URLs point users to a Web site containing more than 140 characters Chapter 5: Connecting People35

Twitter Chapter 5: Connecting People36

Twitter Chapter 5: Connecting People37

Twitter Chapter 5: Connecting People38

Twitter  TweetDeck is a Twitter client application that organizes tweets into columns based on who sent them, the type of tweet, or the results of a keyword or hashtag Chapter 5: Connecting People39

Twitter  WeFollow is one of several directories of Twitter users  Add yourself to WeFollow if you want to be found on Twitter more easily  Twitter network can be a beneficial source of information Chapter 5: Connecting People40

Twitter Applications Chapter 5: Connecting People41

Twitter  URL shorteners are Web applications that encode a long URL in order to create a shorter, equivalent URL –Shortening service –Often with 18 to 25 characters –Requires a visit to an intermediate Web server Service may track statistics –Beneficial when you do not want to include a long URL Chapter 5: Connecting People42

Twitter Chapter 5: Connecting People43

Twitter Chapter 5: Connecting People44

Twitter  Many Twitter clients and phone applications include image-posting capabilities Chapter 5: Connecting People45

Business Uses of Social Networking  The Conversation Prism shows the vast choices available in social media and their applications to business Chapter 5: Connecting People46

Business Uses of Social Networking Chapter 5: Connecting People47

Business Uses of Social Networking  Fan pages on Facebook are marketing tools with which companies can: –Share information –Promote products –Offer special deals or coupons to customers Chapter 5: Connecting People48

Business Uses of Social Networking Chapter 5: Connecting People49

Business Uses of Social Networking  Companies can create social networking sites to build relationships with employees and customers –IBM employees use the Blue Pages network –My Starbucks Idea  Customer Relationship Management (CRM) describes a set of tools that companies employ to manage customers –Social CRM is an extension allowing organizations to monitor conversations on various social networks Chapter 5: Connecting People50

Business Uses of Social Networking Chapter 5: Connecting People51

Business Uses of Social Networking Chapter 5: Connecting People52

Summary  Social networks provide tools for connecting people both personally and professionally –Facebook –LinkedIn  Ning enables people with specific interests to share information  Businesses can use social networks within their organizations  Social CRM software assists in finding, tracking, and responding to issues that arise from social networking sites such as Facebook or Twitter Chapter 5: Connecting People53

Web 2.0: Concepts and Applications 5 Connecting People Chapter 5 Complete