1. How Chapters Can use Social Media Mark Storace Sacramento Chapter Jan 2011

2. What is Social Media and Social Networking? A social network is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, who share interests and/or activities People gain information, education, news, etc., by this electronic media. Social media are relatively inexpensive and accessible to enable anyone (even private individuals) to publish or access information. Social networking now accounts for 22% of all time spent online in the US. A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009. Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. Over 25% of U.S. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% a year before. Australia has some of the highest social media usage statistics in the world. In terms of Facebook use Australia ranks highest with almost 9 hours per month from over 9 million users. Although online community services are sometimes considered as a social network service. In a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks 2

3. Social Media Sites Facebook – http://www.facebook.com http://www.facebook.com As of July 2010 Facebook has more than 500 million active users Twitter – http://www.twitter.com http://www.twitter.com It is estimated that Twitter has 190 million users, generating 65 million tweets a day and handling over 800,000 search queries per day LinkedIn – http://www.linkedin.com http://www.linkedin.com As of 2 November 2010 had more than 80 million registered users, spanning more than 200 countries and territories worldwide YouTube – http://www.youtube.com http://www.youtube.com Facebook Users may create a personal profile, add other users as friends and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school, or college, or other characteristics Twitter Enables its users to send and read messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Linked In is a business-oriented social networking site it is mainly used for professional networking 3 YouTube is a video-sharing website on which users can upload, share, and view videos

4. Facebook 4 Can be connected to your Chapter, Facebook and Twitter

5. Linked In 5 Great way to communicate, attract new members, increase awareness.

6. Inspire 6

7. SM Components Profile. This is where you tell the world about yourself. Profiles contain basic information, like where you live and how old you are, and personality questions, like who's your favorite actor and what's your favorite book. Social networks dedicated to a special theme like music or movies might ask questions related to that theme. Friends. Friends are trusted members of the site that are allowed to post comments on your profile or send you private messages. You can also keep tabs on how your friends are using social networking, such as when they post a new picture or update their profile. Friends are the heart and soul of social networking. It should be noted that not all social networks refer to them as 'friends' -- LinkedIn refers to them as 'connections -- but all social networks have a way to designate members as trusted. LinkedIn Groups. Most social networks use groups to help you find people with similar interests or engage in discussions on certain topics. A group can be anything from "Johnson High Class of '98" to "People Who Like Books" to "Doors Fans". They are both a way to connect with like-minded people and a way to identify your interests. Sometimes, groups are called by other names, such as the 'networks' on Facebook.Doors Discussions. A primary focus of groups is to create interaction between users in the form of discussions. Most social networking websites support discussion boards for the groups, and many also allow members of the group to post pictures, music, video clips, and other tidbits related to the group. Blogs. Another feature of some social networks is the ability to create your own blog entries. While not as feature-rich as blog hosts like Wordpress or Blogger, blogging through a social network is perfect for keeping people informed on what you are up to.WordpressBlogger 6