101 Will tweet for work! How to get twitter to work for you Presented by: Daulton West and Jennifer Yeager - May 2010 © 2010 – Daulton West (© ASocialMediaChampion4U) and Jennifer Yeager (GRPVA.com)

S OCIAL M EDIA Online technologies and practices People share Opinions Insights Experiences Perspectives © 2010 – Daulton West (© ASocialMediaChampion4U) and Jennifer Yeager (GRPVA.com) 22 2

S OCIAL M EDIA I NTRODUCTION “Social media is already changing the rules of the marketplace, just like the web did a decade ago.” 3 © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

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C OMMON S OCIAL M EDIA T OOLS Blogs 5 5

W HY ? Grow network Job search Track trends Business development Promotion Drive traffic © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U) 6

Free social networking and micro-blogging Tweets – up to140 characters displayed on the author's profile page delivered to other users – followers Best used as a source for career networking information gathering 7 W HAT IS T WITTER ? © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

Mundane information Demographics 53% women 47% men 33% age 25 to 34 19% age 35 to 44 47% income $60k to over $100k (Edison Research 2010) 8 M ISCONCEPTIONS © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

Short bits of information Real time updates Track trends 9 H OW IS IT DIFFERENT ? © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

LinkedIn – keeping your career profile current, maintaining and expanding your contact list, joining groups to share career / job search information, doing company / people searches, sharing articles / presentations, getting recommendations / recommending others Facebook – personal updates, and for keeping connected with family and friends business pages / groups used to promote a business or organization Twitter – primary source for keeping current with your field and with industry leaders, desired employers, and other “power contacts” you want to “follow”. Does not require verification of “follower” requests, it is much easier to connect to people than on LinkedIn or Facebook. LinkedIn / Facebook are not “conversational” and allow for only “one- way” updates. Twitter allows for a more free flowing exchange of information and for “live”, “in the moment” networking using microblogging (like a chat room) 10 H OW IS IT DIFFERENT ? © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

For networking Unique information provided Completes the “Power Trio” 11 Twitter FacebookLinkedIn W HY IS IT IMPORTANT ? © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

Job Feeds Make Connections Examiner Articles 3 sites to help in your job search: the social media 'power trio’ 3 sites to help in your job search: the social media 'power trio’ 8 Tips For Creating A Social Networking Plan for your job search 8 Tips For Creating A Social Networking Plan for your job search Using Twitter for career networking 12 W HY IS IT USEFUL FOR FINDING A JOB ? © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

L ET ’ S START TWEETING ! HTTP :// TWITTER. COM / HTTP :// TWITTER. COM / 13 © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

Name real name so people can find you Username Online handle or your name Web LinkedIn URL or unless personal website Bio What differentiates you/defines your brand Skills and interests 14 S ETTING U P Y OUR P ROFILE © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

W HAT D O Y OU “S AY ”? Send Your First Tweet! You don’t have to say anything (or much) at first LISTEN… then, CONTRIBUTE, SHARE 15 © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

S OCIAL M EDIA E TIQUETTE R EVIEW AVOID Negative comments Politics Controversial topics Share, contribute Not a # game Quality vs. Quantity 16 © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

S OCIAL M EDIA E TIQUETTE R EVIEW Same as in person Think Thirds 1/3 = industry related 1/3 = about your field/company 1/3 = about you Respond. Share. LISTEN! 17 © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

R EVIEW OF M ENU Settings Profile – shows your tweets 18 © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

R EVIEW OF M ENU – F IND P EOPLE Browse Suggestions News Create a List – What’s a List? News Richmond, Va People Career related Social Media 19 © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

R EVIEW OF M ENU – F IND P EOPLE DWestJr Yeagerjenn RichmondJobNet GRPVA InterviewAngel Alison Doyle Meg Guiseppi Annemarie Cross Keith Keller 20 © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

R EVIEW OF M ENU – F IND P EOPLE Follow – check out 21 © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

H OW DO I GET PEOPLE TO F OLLOW ME? Start following Add value Recommend them (more on #tags later…) 22 © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

B ASIC T ERMS Followers = same as connections on LinkedIn, or friends on Facebook Tweet - What are you doing? max of 140 chars Retweeting – Reposting someone else’s message ‘ RT ’ + ’ + ‘ twitter ID ’ + original tweet viable4u Are you using the power of a Google profile to promote your brand? viable4u 23 © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

Send a message to + message directs a tweet at another person causes your tweet to save in their “mentions" tab followers can view message as well I’m looking for a ____ job. Know of any? DM or Direct Message D username + message Sends a person a private message Example: d RichmondJobNet Thanks for your help! 24 H OW DO YOU “T ALK ” TO PEOPLE ? © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

Use keywords to find job listings, references to specific organizations, topics, even references to your name Saved Searches RichmondJobNet jobs richmond va DWestJr social media richmond 25 T WITTER S EARCHES © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

T HE C ONVERSATION - H ASHTAGS #tags #rvajobs #jobs #ff #FollowFriday Examples: @FastCoachviable4udwestjrRichmondJobNetyeagerjenngrpmightycaseyroguestarsystemrickwhittingtonthecareergiantelledmytryszynFastCoach @kcampbel46 - happy friday everyone!!!CatGotUrTonguedwestjrwritersintheskysarvayjobrielynkcampbel46 26 © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

Used to shrink URL to avoid 140 char max) Hootsuite - Has a ‘ Send Later ’ feature for posting tweets at specific times. (great feature) Tinyurl - Use Custom alias (optional): to personalize a link dwestjr-ex1 bit.ly Has History feature that has date added, clicks, info with title of link, name of shortened URL 27 T HIRD P ARTY T WITTER T OOLS – URL S HORTNERS © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

T INY U RL 28 © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

B IT. LY 29 © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

H OOTSUITE 30 © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

Twellow T HIRD P ARTY T WITTER T OOLS – F IND M ORE TO F OLLOW © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

Nearby tweets – Enter: Location Keyword Search radius 32 T HIRD P ARTY T WITTER T OOLS – F IND M ORE TO F OLLOW © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

TweetDeck, Seesmic – A useful free twitter application that organizes into separate columns: all friends (tweets of who you follow), your saved searches, mentions replies to you), direct messages, even Facebook status updates 33 T HIRD P ARTY T WITTER T OOLS © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

T HIRD P ARTY T WITTER T OOLS M OBILE P HONE A PPS Twitterific Tweetberry TreoTwit 34 © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

H OW DO I UTILIZE IT BEST FOR FINDING A JOB ? Differentiate yourself Be a resource Create connections. Grow your network. Follow best practices. 35 © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

Use a real, current photo of yourself. Whether its the status area of LinkedIn, the wall posting area of Facebook, or the Twitter message box - you only have 140 chars to “add value”, so use it wisely! Apply “in-person” networking etiquette. The more you contribute to others, the more you will earn a good reputation which can serve you well. Self-promotion is frowned upon. Sharing and posting career / job information, helpful links, social media tips, answering questions, or starting a discussion to benefit others is what it is all about. 36 B EST P RACTICES © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

Candace Nicolls - Ironworks recruiting manager Be prepared -- use social media to research companies, hiring managers PRIOR to interview. Keep online presence consistent across social media sites -- keep profiles current and accurate. Be an asset, a problem solver -- help recruiters solve challenges, build relationships, and find ways to differentiate yourself others. 37 W HAT E MPLOYERS ARE S AYING © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

Q: How does using Twitter to add value? A: (DN) Provide great content, share articles of value that will interest and benefit others. A: (LR) Follow people of interest who do what you are looking to do. I followed writers, copywriters, and interacted to build relationships. I aware of my job goal; they helped get the word out on Twitter, which eventually helped me land a copywriter A: (DN) Look for opportunities help, take tasks off other's plates. A: (CN) Be polite, professional, look for challenges, try to help recruiters, be an asset, build relationships, offer to help community. 38 W HAT E MPLOYERS ARE S AYING © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

David Nour - Consultant, Professional Speaker, LinkedIn expert Engage, listen, and interact. Share content, DON'T sell. Add value, avoid NEGATIVE comments. Go beyond social media -- call contacts, follow-up, maintain relationships. Optimize your profile with keywords that reflect the job description you are seeking Specificity drives creativity -- give specific examples of your accomplishments to convey your value. Use SlideShare to showcase your talent, and presentations you have created to benefit others. 39 W HAT E MPLOYERS ARE S AYING © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (©ASocialMediaChampion4U)

Job Sites and Career Experts on Twitter Job Sites and Career Experts on Twitter (by Alison Doyle) 150+ Experts on Twitter ALL Job Seekers MUST Follow150+ Experts on Twitter ALL Job Seekers MUST Follow (by Chris Perry) Where to Find Your Job on Twitter Where to Find Your Job on Twitter (by Chris Perry) Using Twitter for Career Networking Using Twitter for Career Networking (by Daulton West) HOW TO: Find a Job on Twitter HOW TO: Find a Job on Twitter (by Sara Evans on Mashable) 40 R ESOURCES © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U)

P RESENTER C ONTACT I NFORMATION Jennifer Yeager Marketing Communications Manager Greater Richmond Partnership, Inc. @yeagerjenn Daulton West, Jr. Social Media Strategist / Webmaster ASocialMediaChampion4U.com Richmond Social Media Examiner Twitter: LinkedIn: daultonwestjrdaultonwestjr Facebook: dwestjrdwestjr 41 © 2010 – Jennifer Yeager (GRPVA.com) and Daulton West (ASocialMediaChampion4U) © 2010 – Daulton West (© ASocialMediaChampion4U) and Jennifer Yeager (GRPVA.com)