PR & Social Media for Rotary: Making it make sense! May 9, 2012
Moving Forward into 2012 Rotary needs to learn how to better “toot its own horn” We are a service organization of over 1.2M people and raise millions of dollars for amazing causes, yet are the last ones to tell our communities the great work we are doing. We are trying to attract new generations yet we do not use the channels for which they use to communicate. Take small steps to adopting these channels Facebook first, Twitter, Hootsuite and some other fun apps!
Fun Fact Only 21% of Americans DON’T use the internet Who does?
What do you to talk about? Special Events – Golf Tournaments, Events open to the public Fundraising Announcements Concerts, Picnics and Parties (open to Rotarians and Community) Community Service Programs Boys & Girls Club Meals on Wheels Guest Speakers Like author, Jesse Cozean
Traditional v. New Media Target: Community Newspapers, TV and Magazines: Get media contacts for the right departments Draft Press release Is this outreach pre or post event? How soon ahead/after do you send?? Target: Blogs, Websites and Social Media profiles: Snippets of info that lead to the sources Links to websites with detailed info (post press release or blog) Images (if post event) Videos (if post event)
Social Media Sharing When your club gets media exposure, keep perpetuating the message by sharing the links from: – Your Club Website – Facebook Page (Has more than 800 million active users) – Twitter (Has 100 million active users) – E-Newsletters – Club Meetings
So how do I get started? Facebook Set-up Handout Twitter Set-up Handout
Wrap Up Spend 10 minutes a day – Connect with other club pages Are they posting events Are there people interacting with them on their Wall? – If so, what about? – Search for your friends and fellow Rotarians See what they are posting Comment back, RSVP via FB – Post updates on your own page
Thank You Julie Kreisler TKG Marketing, Facebook.com/julie.kreisler or if you must: