1. © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Social Media Marketing Chapter 5

2. © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. What is Social Media? Socially interactive media User-to-user interactions and experiences Caterer can communicate with friends, family, customers and potential clients.

3. © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Types of Social Media Photo sharing Video sharing Blogging Micro blogging Social networking Social news

4. © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Why Use Social Media? Build credibility. Generate buzz. Increase revenue. Free, in many cases.

5. © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. How to Use a Facebook Fan Page Show personality, be fun and engaging. Promote events. Share news and press releases. Engage fans and ask questions. Share expertise.

6. © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Engaging Customers Ask for feedback. Offer social media coupons and specials. Network with other businesses.

7. © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. How to Tell if it’s Working Business analytics –Increase in sales –Increase in traffic –Increase in inquiries Social analytics –What people are saying on social sites –Confirms if your message is being heard

8. © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Standard Catering Website About page Contact information Menus Photos Testimonials Seasonal specials Links to other social media sites/accounts

9. © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Email Marketing Inexpensive way to stay in touch and advertise –Add an email line to invoices and orders. –Ask for email addresses on post-event surveys. A good way to share coupons with customers Don’t overlook cross-promotion.