1. USING A MULTI-CHANNEL APPROACH Enhancing communication with students

2. Audience: Current Students YOUR MESSAGE goStockton announcement targeted to all or specific group of students Student Life Tab Channel content Social Media?? Facebook? SHARE CONTENT EYOS Web page available via portal link ARGO ad: include portal logo Gallery TV: include portal logo Flier: include portal logo Capture interest Drive to portal for details (include goStockton logo; behavior modification) Portal content can generate attention and point students to EYOS web pages that contain detailed event information and other info. —goStockton offers potential to be more interactive and informative. Inherent in this process is: contact with Event Services room reservation campus calendar posting e-mail Coordinated social-media efforts can create new promotion opportunities. Drive people back to your EYOS Web page

4. Audience: Faculty/Employees YOUR EVENT goStockton announcement targeted to employees, or via banner field identifier EMPLOYEE Tab Channel content EYOS Web page available via portal link Gallery TV Capture interest Drive to portal for details (include goStockton logo; behavior modification ) Portal content can generate attention and point to EYOS web pages that contain detailed event information. —goStockton offers potential to be more interactive and informative. Inherent in this process is: contact with Event Services room reservation campus calendar posting e-mail

5. Audience: General Public EXTERNAL EVENT Press Release EYOS Web Page available via public site link External e-newsletters Newspaper Advertisement Home Page News/Event Item (links to Web page)

6. Audience: Parents YOUR INFORMATION Press Release (possibly) EYOS Web Page available via public site link from Parents page Parent’s Listserv Newspaper Advertisement (possibly) Home Page News/Event Item (links to Web page)