1. Introduction to Social Media
Twitter: @Chris_Lum_Lee
Instagram: @c_lum_lee
Facebook: /FromPearlCity 1

2. What is Social Media?
Social media is the collective of online communication channels dedicated to community-based input, interaction, content-sharing and collaboration
Social media is a series of websites and applications designed to allow people to share content quickly, efficiently and in real-time. - 2

3. Common Social Media Platforms3

4. Session Goals Reasons for social media Features Requirements
Types of social media
Which platform is the best?
What should clubs have?
The dark side of social media platforms
Remedies
Where to learn how to use social media 4

5. Reasons For Social Media
Connect with people
Friends, family, community
Follow organizations/groups/etc.
News, artists, etc
Share information
News, photos
Show action
Cost-effective
Cheaper than most media
“Sign of the times” 5

6. Reasons For Social Media - Comparison
Traditional PR methods
Using social media methods
Signs
Banners
TV ads
Radio ads
Newspaper ads
Web hosting
Mailing costs
Flyers
Premium advertising
Web hosting
Upgraded services 6

7. Features User accounts Profile pages Interactions
Friends/followers/hastags/etc.
Feeds
Personalization
Notifications
Information updating or sharing
Feedback availability 7

8. Requirements Internet access Valid e-mail address Device
Computer (laptop or desktop)
Tablet (Nook, iPad, Surface, etc.)
Smartphone (Apple or Android operating systems)
FYI: If your device does not have enough space to allow for an added social media app, your device will tell you. 8

9. Types of Social Media Profile pages Photo albums Blogging
Chat & direct messaging
Professional
Video
Personals
Websites 9

10. Which platform is the best?10

11. 11

12. What Should Clubs Have? 12

13. What Should Clubs Have?
Clubs need to have a social media integration plan/strategy
What are you trying to accomplish?
Club social media policy
Designation of duties
Posting and replying
Who is your target audience?
How will you reach your target audience?
What is your period of time?
What is the budget?
How will you evaluate your success? 13

14. !!!CAUTION!!! The use of social media is not intended to be one-time.
The use of social media must be continuous.
Interaction must be maintained when possible. 14

15. The Dark Side of Social Media Platforms
Spam
Self-image manipulation
Information overload
Cloning / Hacking
Cyberstalking
Trolling / Cyberbullying / harassment
Fake news
Dangerous meet-ups
Strange things 15

16. The Dark Side of Social Media Platforms16

17. Remedies Legal (great) Safeguard by social media platforms (good)
Being vigilant (best)
There is no Nigerian money 
Blocking and privacy
Don’t click links you don’t know
Consider using a VPN / anti-virus
Meet in public places
Stanger danger 17

18. Remedies 18

19. Where to Learn How to Use Social Media
Books
Google
Friends and family
Youtube
District 50 Lions Club (perhaps coming soon *hint hint hint*) 19

20. 20