1. Public relations

2. What is public relations?!?
What is PR?
… it’s ‘the result of what you do, what you say and what others say about you. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics.’

3. We’ve put together some of PR’s key elements so you can understand further…
Reputation
PR ultimately helps build, manage and protect an organization’s reputation. PR manages an organization’s image through the good and the bad times.

4. A Voice PR, a lot of the time, is the voice of an organization and is the way organizations communicate and interact with the public…
press releases
media statement
social media (FB, Tweeter)
educational texts in the media
education at school
educational workshops
campaigns, etc.

5. The long and short-term PR is there for an organization through the short and long-term. It can manage short campaigns, such as product launches, as well as longer-term campaigns such as brand awareness.

6. Every PR tools include the following:
Write and distribute press releases
Speech writing
Write pitches (less formal than press releases) about a firm and send them directly to journalists
Create and execute special events designed for public outreach and media relations
Conduct market research on the firm or the firm’s messaging
Expansion of business contacts via personal networking or attendance and sponsoring at events
Writing and blogging for the web (internal or external sites)

7. Not advertising   Unlike advertising, PR distributes information via third parties, such as magazines, newspapers and TV – this makes it more credible

8. Opportunity With PR comes opportunity – PR professionals will actively seek beneficial opportunities for your organisation, such as awards, special features and documentaries, events and public speaking chances.

9. Strategic And, finally, PR is strategic – everything is done for a reason. For every press release, telephone conversation and Tweet or Facebook post there is an extremely valid reason.