Marketing Data: 101 Charts & Graphs

Marketing Data: 101 Charts and Graphs of Original Marketing Research By HubSpot

About This Marketing Data HubSpot complied this data from a variety of sources, including analysis of our 3,700 business customers, surveys with hundreds of businesses responding, analysis of the data in our free tools like Website Grader, Twitter Grader and Facebook Grader. Each page has a URL to the original source document or article. Subscribe to our blog for new marketing data as it is available:

Table of Contents Data was sourced from the following reports: The Science of Blogging The Science of Lead Generation State of Inbound Marketing Science of Facebook HubSpot Blog Studies State of Inbound Marketing Lead Generation State of the Twittersphere State of the Facebook for Business 19 Marketing Experts Share Tips and Insights Real Time Marketing and PR Webinar Best & Worst Return-on-Effort Marketing Tactics

The Science of Blogging 5

Blogs Affect Purchasing Decisions Source: Data from the Science of Blogging -

Most People Read Blogs Source: Data from the Science of Blogging -

Talk as Yourself Source: Data from the Science of Blogging -

People Share Videos more than Pictures Source: Data from the Science of Blogging -

People Comment More on Pictures Source: Data from the Science of Blogging -

People Want a Unique Perspective Source: Data from the Science of Blogging -

People Share Unique Insights Source: Data from the Science of Blogging -

Readers Want to Gain Something Source: Data from the Science of Blogging -

Most ReTweetable Words Source: Data from the Science of Blogging you 2. twitter 3. please 4. retweet 5. post 6. blog 7. social 8. free 9. media 10. help 11. please retweet 12. great 13. social media follow 16. how to 17. top 18. blog post 19. check out 20. new blog post

Stay Away from Technical Terms Source: Data from the Science of Blogging -

Stay Away from Technical Terms Source: Data from the Science of Blogging -

Stay Away from Technical Terms Source: Data from the Science of Blogging -

Least ReTweetable Words Source: Data from the Science of Blogging game 2. going 3. haha 4. lol 5. but 6. watching 7. work 8. home 9. night 10. bed 11. well 12. sleep 13. gonna 14. hey 15. tomorrow 16. tired 17. some 18. back 19. bored 20. listening

Grammar Matters Source: Data from the Science of Blogging -

Write Simply Source: Data from the Science of Blogging -

Write Plainly Source: Data from the Science of Blogging -

Most People Read (a lot of) Blogs Source: Data from the Science of Blogging -

People Read More in the Mornings Source: Data from the Science of Blogging -

People Read More in the Mornings Source: Data from the Science of Blogging -

People Share More in the Mornings Source: Data from the Science of Blogging -

People Comment More in the Mornings Source: Data from the Science of Blogging -

Download the On-Demand Webinar The Science of Blogging

The Science of Lead Generation 28

Paid and top Conversion Rate Source: Data from The Science of Lead Generation -

On-Demand Content Rocks Source: Data from The Science of Lead Generation -

Include Your Content Type Source: Data from The Science of Lead Generation -

Make Your Offer Free Source: Data from The Science of Lead Generation -

People Like Contests Source: Data from The Science of Lead Generation -

Don’t Ask to be Contacted Source: Data from The Science of Lead Generation -

Less Fields = More Leads Source: Data from The Science of Lead Generation -

Don’t Ask for Age Source: Data from The Science of Lead Generation -

Don’t Be Boring Source: Data from the Science of Lead Generation -

Spice Up Your Button Source: Data from the Science of Lead Generation -

Download the On-Demand Webinar The Science of Lead Generation

State of Inbound Marketing Source: Data from the Science of Lead Generation -

Inbound Marketing is More Effective Source: State of Inbound Marketing Report -

Inbound Marketing is More Effective Source: State of Inbound Marketing Report -

Outbound Marketing is Less Effective Source: State of Inbound Marketing Report -

Inbound Marketing Is More Important Source: State of Inbound Marketing Report -

Outbound Spending Decreasing Source: State of Inbound Marketing Report -

Inbound Marketing Budgets Increasing Source: State of Inbound Marketing Report -

Success Drives Investment in Inbound Source: State of Inbound Marketing Report -

Small Companies Do More Inbound Source: State of Inbound Marketing Report -

Telemarketing, Paid Search Decrease Source: State of Inbound Marketing Report -

Changes in Social Media Landscape Answer to “How important are these services to your business? Source: State of Inbound Marketing Report -

Social Media is for Leads and Sales Source: State of Inbound Marketing Report -

Social Media is for B2B and B2C Source: State of Inbound Marketing Report -

Blogging More Often Drives Results Source: State of Inbound Marketing Report -

Most Business Blogs Post Weekly Source: State of Inbound Marketing Report -

Best Marketing Projects from 2009 Source: State of Inbound Marketing Report -

Worst Marketing Projects from 2009 Source: State of Inbound Marketing Report -

Download the Full Report State of Inbound Marketing

Science of Facebook 58

Buzzwords in Facebook Pages Source: Science of Facebook -

Facebookers “Like” Food Source: Science of Facebook -

Most “Liked” Facebook Page Types Source: Science of Facebook -

Least “Liked” Facebook Page Types Source: Science of Facebook -

Video Shared More on Facebook than Twitter Source: Science of Facebook -

Volume Of Facebook Sharing By Day Source: Science of Facebook -

Most Shareable Words on Facebook Source: Science of Facebook -

Least Shareable Words on Facebook Source: Science of Facebook -

Meta Mentions Source: Science of Facebook -

Download the On-Demand Webinar Science of Facebook

HubSpot Blog Studies 69

Blogging Brings Social Media Success Source: Data from over 2,000 businesses -

Small Biz Gets More Leverage Source: Data from over 2,000 businesses -

On Twitter, B2B Gets More From Blog Source: Data from over 2,000 businesses -

Create Great Content by Blogging Source: Data from over 1,500 small businesses -

Blogging Attracts More Links Source: Data from over 1,500 small businesses -

Blogging Attracts More Visitors Source: Data from over 1,500 small businesses -

Profile Pics Attract Twitter Followers Source: Data from Twitter Grader -

State of Inbound Marketing Lead Generation 77

Blogging and B2C and B2B Leads Source: State of Inbound Marketing Lead Generation Report -

# Blog Articles By Leads Generated Source: State of Inbound Marketing Lead Generation Report -

Twitter Drives More Leads for B2C Source: State of Inbound Marketing Lead Generation Report -

Twitter Drives More Leads for B2C Source: State of Inbound Marketing Lead Generation Report -

Leads by Indexed Web Pages Source: State of Inbound Marketing Lead Generation Report -

Company Size by Indexed Web Pages Source: State of Inbound Marketing Lead Generation Report -

Leads by Keywords with SEO Ranking Source: State of Inbound Marketing Lead Generation Report -

Download the Full Report State of Inbound Marketing Lead Generation

State of the Twittersphere 86

Twitter Growth Has Slowed Down Source: State of the Twittersphere Report -

Distribution of Twitter Follower Count Source: State of the Twittersphere Report -

Distribution of Twitter Following Count Source: State of the Twittersphere Report -

Distribution of Tweets by Day Source: State of the Twittersphere Report -

Distribution of Tweets by Hour Source: State of the Twittersphere Report -

Distribution of Tweet Length Source: State of the Twittersphere Report -

Twitter Users with Bio in Profile Source: State of the Twittersphere Report -

Twitter Users with Location in Profile Source: State of the Twittersphere Report -

Twitter Users with URL / Link in Profile Source: State of the Twittersphere Report -

Download the Full Report State of the Twittersphere

State of the Facebook for Business 97

Fan Distribution for Facebook Pages Source: State of the Facebook for Business Report -

Categories for Small Facebook Pages Source: State of the Facebook for Business Report -

Sub-Categories for Small Facebook Pages Source: State of the Facebook for Business Report -

Facebook Fan Pages by Country Source: State of the Facebook for Business Report -

Facebook Fan Pages by Country Source: State of the Facebook for Business Report -

Facebook Fan Pages with URLs Source: State of the Facebook for Business Report -

Average Facebook Fans by Country Source: State of the Facebook for Business Report -

Download the Full Report State of the Facebook for Business

19 Marketing Experts Share Tips and Insights 106

Most Valuable Services/Websites Source: 19 Marketing Experts Share Tips and Insights -

Most Valuable Channels Source: 19 Marketing Experts Share Tips and Insights -

Trends for 2011 Source: 19 Marketing Experts Share Tips and Insights -

Download the On-Demand Webinar 19 Marketing Experts Share Tips and Insights

Real-Time Marketing & PR 111

Real-Time Marketing and PR Power Law Source: Real-Time Marketing and PR Webinar -

Generating Interest with Real-Time PR Source: Real-Time Marketing and PR Webinar -

Real-Time Business Source: Real-Time Marketing and PR Webinar -

Fortune 100 Media Contact Method Source: Real-Time Marketing and PR Webinar -

Only 28% of Fortune 100 Companies Respond Source: Real-Time Marketing and PR Webinar -

How Fast Does the Fortune 100 Respond? Source: Real-Time Marketing and PR Webinar -

ROI of Real-Time Engagement Source: Real-Time Marketing and PR Webinar -

ROI of Real-Time Engagement Source: Real-Time Marketing and PR Webinar -

2010 Fortune 100 Real-Time Speed Analysis Source: Real-Time Marketing and PR Webinar -

View The On-Demand Webinar Real-Time Marketing and PR

Best & Worst Return-on-Effort Marketing Tactics 122

Budgeting for Experimentation Source: Best & Worst Return-on-Effort Marketing Tactics

Approaches for Experimentation Source: Best & Worst Return-on-Effort Marketing Tactics

Motives for Experimentation Source: Best & Worst Return-on-Effort Marketing Tactics

Motives for Experimentation Source: Best & Worst Return-on-Effort Marketing Tactics

View The On-Demand Webinar Best & Worst Return-on-Effort Marketing Tactics

Get Updated Marketing Data All new graphs, charts and data are published to our blog immediately, so subscribe already (like 35,000 others have):

HubSpot Marketing Software Free Trial: