By Lee Betancourt Director of Communications and Public Relations Jane Myers Public Relations, Communications and Social Media Coordinator Social Media and ACC

Online social networking service that enables users to send and read short messages called tweets. A tweet is 140-character message or an expression of an idea and can contain text, photos, videos and “hashtags.” Users can “like,” “re-tweet,” “reply” and/or “favorite” tweets. A hashtag, identified by the “#” symbol, is an unspaced phrase or word used to mark keywords and topics in a tweet; created organically by Twitter users as a way to categorize messages. When you follow people, their tweets instantly show up in your timeline. Similarly, your tweets show up in your followers' timelines. 271 million monthly active users on Twitter and 500 million “tweets” are sent per day.

Online social networking service that allows registered users to create a personal profile, add other users as “friends” and exchange messages. Users can also post status updates and photos and receive notifications when others update their profiles or post on your timeline. Pages are for businesses, brands and organizations to share their stories and connect with people. Pages can be customized by posting stories, hosting events, adding applications and more. As of June 30, 2014, there are 1.32 billion monthly active users on Facebook

The world’s largest online social network for business professionals with more than 313 million users in over 200 countries and territories. More than 3 million companies have LinkedIn Company Pages. LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts and establish themselves as industry experts. Users are sharing insights and knowledge in more than 2.1 million LinkedIn Groups.

ACC Social Media Platforms

Know the audience you are trying to reach and develop a communicable purpose and strategy for each channel. Create editorial calendars to keep the conversation flowing on a regular basis. Develop a social media policy and rules of engagement. Monitor the performance of each social media channel to improve its engagement and editorial strategy. Identify industry influencers, such as thought leaders/experts, news media, peers, etc… to follow and engage with on social media channels. Promote, promote, promote! Incorporate social media channels into all outgoing messages. Best Practices

Q&A Thank you.