Social Media as an Advocacy Tool Mathilde Piard Social Media Manager, Cox Media Group Volunteer & Advisory Council, Atlanta Bicycle | #NBS13 & #BikeSM &
Uses of social media “Practical” stuff – Advocacy – Promoting events – Enlisting volunteers – Driving membership – Promoting your partners – Customer service, answering questions Communication & Community – Communicating with your audience – Educating your audience about bike issues – Increasing loyalty – Building a sense of community – Crowdsourcing (research, polls, surveys, photos, tips)
Advocacy
Promoting events
Promote your partners
Customer support
Building community
Uses of social media (recap) “Practical” stuff – Advocacy – Promoting events – Enlisting volunteers – Driving membership – Promoting your partners – Customer service, answering questions Communication & Community – Communicating with your audience – Educating your audience about bike issues – Increasing loyalty – Building a sense of community – Crowdsourcing (research, polls, surveys, photos, tips)
Media/News Orgs & Social Media Journalists and reporters are on social media and use it as part of their reporting process. Reach out to them there! Journalists and media orgs love to use social media for crowdsourcing. Hop on the bandwagon & participate where appropriate. Get the media to notice the scale of your movement & initiatives. Empower your members & volunteers to use social media for grassroots advocacy for your causes.
Facebook AbilityProfilePageGroup ConnectionsFriendsLikesMembers Share task of administratingXX Timeline (cover image, wall, milestones)XX Facebook InsightsX Use a Timeline AppX Have a Canvas AppX Create lists / Join groups / Chats with friendsX Sending private messagesXX* Privacy SettingsXX Geo and language targetingX Buy Facebook adsX* Invite everyone to an eventAll your friends (manual) Visibility to your fans All you r group members (one click)
Facebook Tagging: When should I post? Well, it depends. Use the following tools (freemiums or free trials) to asses what works best for you and your own audience based on your own analytics – Crowdbooster – Page Lever – EdgeRank Checker
Twitter Glossary: twitter-glossary# twitter-glossary# Hashtags, Replies, Mentions, Direct Messages (DMs), Retweets (RT, MT), Lists… Tip: using periods or intro words signs at the beginning of a tweet (or not, depending on what you’re trying to get out of the tweet)
Foursquare
Google+
And more… Tumblr YouTube Flickr Vine Etc… How do I manage all that??? – Prioritize based on goals & objectives – Use apps like Hootsuite
One last tip for the road… Don’t TYPE anything (to social media, but also on any keyboard) you would want – Grandma – God – Google … to know…