Who are the Families we want to reach? And what social media are they using?
What do we know about PEOPLE? The World Population exceeds 700,000,000,000! OVER 3,000,000,000 Internet users OVER 1,300,000,000 Facebook users 300,000,000 monthly active Instagram users 70,000,000 Pinterest users People are taking recommendations about anything and everything from their friends or their network of friends.
Create boards and add pins, other users can repin, meaning they can pin one your images to their board Upload, save, sort, and manage images— known as pins—and other media content (e.g., videos and images) through collections known as pinboards "Pin It" button can be downloaded to the bookmark toolbar on your web browser
INSTAGRAM Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr.mobilephoto-sharingvideo-sharingsocial networkingFacebookTwitterTumblrFlickr Instagram is a fast, fun way to share with others through a series of photos. Use hashtags to help users find photographs and each otherhashtags By December 2014, Instagram had 300 million users accessing the site per month.
SNAPCHAT Photo-sharing service with one key distinguishing feature: the photos you send disappear. Seconds after opening "snaps," users can no longer access them and the images are deleted from the company's servers. “It's cool, the pictures disappear, and you can just send them like you'd send a text." "I use it to send amusing things to my friends that require more than a text. They aren't things I want to post on Facebook or Instagram and keep forever."
Currently 102 million Tumblr blogs More than 44.6 billion posts have been published on Tumblr 45% of users are under 35 years old 47% of US Tumblr users are male 35% of Tumblr users make less than $30k annually Hispanics and African-Americans make up 29% of Tumblr’s audience There are 2x more Hispanics than the internet average Tumblr is more popular with 13-25 year olds than Facebook Average user spends 23 minutes on Tumblr per visit
VINE Vine is a new mobile app that allows you to capture life from your mobile device in short, six- second looping videos.Vinemobile app Share these short videos with your Twitter followers and Facebook friends. Upload videos to Instagram.
Facebook Analytics # of members in your group. New members who join per day/week/month. Ratio of new members to people who left the group. Ratio of members who are your Facebook friends vs. not. Engagement: Activity on Wall Posts and Discussion Boards. Members who also accepted invitations to join your events.
Pinterest Analytics # boards you’ve created # pins you’ve made (overall and to each board) # followers you have # of boards you are following # likes your pins have received from others
Instagram Analytics Available when you login to your Instagram account: # posts # followers # following For additional, more detailed analytics, you’ll need additional technology (free apps, etc.): http://www.socialmediatoday.com/content/free-instagram- social-analytics-tools
Snapchat, Tumblr, Vine Analytics Snapchat None currently available Vine –# followers –# following –# posts –# likes Tumblr Use Google Analytics How to: https://www.tumblr.com/d ocs/en/google_analytics https://www.tumblr.com/d ocs/en/google_analytics
So GUESS WHAT? You just gotta do it! And you can! Start with what you know Enrich your content Embrace your community and meet them where they are… with what they are using!