BASIC WEB ANALYTICS INTRO JT Pedersen

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Presentation transcript:

BASIC WEB ANALYTICS INTRO JT Pedersen

What Are Analytics? Gathering Measuring Evaluating Reporting of…Stuff Why Care? The ability to make Informed Decisions Photo credit: Jason Antony

What Kinds of Stuff? Screen Resolutions Browsers Countries

What Kinds of Stuff? Screen Resolutions Browsers Countries New vs Return Devices Hot Articles

What Kinds of Stuff? Screen Resolutions Browsers Countries New vs Return Devices Hot Articles Dead Articles Sources Keywords

Google Analytics Quick Introduction

Google Analytics Google-provided script after account creation

Google Analytics Dashboard

Google Analytics Traffic Sources

Google Analytics Geographic Origin

Google Analytics Geographic Origin

Google Analytics Breakdown Visitors New/Return Browser Used Connectivity

Google Analytics Mobile Users Similar general stats… 84% longer visit

WordPress.com Stats Free Plug-In, Easily Employed

WordPress.com Stats

Traffic definitely reflects your own activity. Strong content delivery rewarded by viewers Stumble, even a bit, and the impact’s immediate

WordPress.com Stats

Real World Examples Project Hosting Sites Direct Mail Landing Pages (Campaign Tracking) Blog acceptance Popular Articles Or, never do again… Activity Sources (Li, FB, etc.) Product Development Platform Support eCommerce Conversions

Questions… JT Pedersen