Presentation on theme: "Alexander Hartmann. Free service offered by Google that generates detailed statistics about the visitors to a website. A premium version is also available."— Presentation transcript:
Free service offered by Google that generates detailed statistics about the visitors to a website. A premium version is also available for a fee. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service, currently in use on around 55% of the 10,000 most popular websites
Google Analytics provides powerful tracking for anyone with a web presence. One of the most powerful web analytics solutions on the market - and it's free for anyone to use. Google AdWords customers can see their Analytics data from inside their AdWords account
This shows many things about the people coming to your site, including: ◦ geographical location ◦ language they speak ◦ how often they visit your site ◦ computers and browsers they use to get there
Visits: The total number of visits to the site. Visits represent the number of individual sessions that visitors have made to the site.. Unique Visitors: The total number of unique visitors to the site. Visitors to the website will have a “cookie” left on their machine — a web browser component that identifies the visitor in the future. Anyone who visits the website without this cookie will be counted as a unique visitor. Pageviews: The total number of pages viewed on the site. Many website owners prefer a higher number of pageviews over a higher number of visits, especially if the goal of the website is to maximize the number of impressions Pages Per Visit: The average number of pages viewed per visit. Depending on the website’s goals, you may want this to be a higher number Average Time on Site: The average time on site for each visitor. The higher the number, the better. You want people to spend more time on the site, rather than leaving if they can’t find the information they’re looking for. Bounce Rate: The percentage of single-page visits. The lower the number, the better. A low bounce rate means that after people enter the website, they continue on and view more of the pages. New Visitors: The percentage of total visitors who visited the site for the first time. Most website owners will want to have a good balance of new and returning visitors.
Gives information about how people got to the site. You can track which sites link to your page or keywords people search to find you.
Search Traffic: Any hits to the page from a search engine, including Google, Yahoo, Bing, and others. Referral Traffic: Any hits from other websites, such as blogs, directories, social media sites, etc. Direct Traffic: Traffic that does not come from a search engine or a referring website. For example, direct traffic can come from people typing the website address in their browsers, or clicking bookmarks to the website. Also included in direct traffic statistics are visits from untraceable sources, such as mobile applications.
This tab gives you insight into specific pages on the site. Gives information about how people enter and exit your pages, as well as which ones are most popular.
If you’re aiming for established objectives, reports in the Goals tab will be helpful to you. Here you’ll find data about desired actions from users, including downloads, registrations and purchases.
You’ll only need this tab if you’re selling items on the site as it houses all merchandise, transaction and revenue activity information.
It makes account changes offline: post them when you’re ready It adds multiple contextual, mobile and image ads at the same time It copies and pastes ad text, ad groups, keywords, or campaigns into your account It finds/Replaces Tool It easily finds and fix errors