1. Analyzing your web site John Powell Director of Web Development

2. Understanding your web site What do you want to know? What is happening within department? Who is your target audience? Are you reaching them?

3. Identify your needs Identify 3 things you would like to know about visitors to your web site. Why? How will this information help you?

4. Visitors How many unique visitors? Pages per visit Time spent on site Bounce Rate New vs. Returning visitors

5. How Did They Arrive at My Site? Search engine, direct or referred Where are they located?

6. Content Top viewed pages Top landing page / Top exit page Viewing patterns

7. Visitors

9. Bounce Rate represents the percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site. The formula used to calculate bounce rate is: Bounce Rate = Total Number of Visits Viewing One Page / Total Number of Visits [Source: en.wikipedia.org/wiki/Bounce_rate ]

10. What is a good Bounce Rate? (Average: 40 % to 60 %) – 40% or lower – Excellent – 40 % to 50% - Great – 50 % to 60 % - Good – 60 % to 75 % - Ok but needs improvement 75 % or higher – low need to revisit your web site organization/structure/content. [Source: Google. 2008. "Google University - Bounce Rate: The Simply Powerful Metric"]

11. New vs. Returning Visitors

12. New Visitors

13. How Did They Arrive at My Site?

14. Traffic Sources Direct (typed URL or bookmarked) Search (Google or other search engine) Referral (Other web sites)

15. Traffic Sources

17. Location

18. Location - City

19. Content

20. Site Content

21. Landing Pages

22. Exit Pages

23. Visitor Flow

24. Mobile Devices

25. In-Page Analytics