1. www.sti-innsbruck.at © Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at Iune 26 th, 2012

2. www.sti-innsbruck.at Overview 1.Short Introduction ( What is Open Web Analytics?) 2.Functionality 3.More functionality 4.Technology 5.Questions 2

3. www.sti-innsbruck.at What is Open Web Analytics? 3 Is a open source web analytics software that allows you to track and analyze how people use your websites. You have 100% control of your own code, your own server setup and your own data Provides developer access through an API Built-in support for tracking websites made with popular CMS such as Wordpress and MediaWiki. Plug-in for Drupal 6.x and 7.x available

4. www.sti-innsbruck.at Functionality 4 The standard statistics reports Top keywords and search engines Country information Providers, operating systems Time on site, pages per visit, repeated visits Real time statistical data Historical Reports E-commerce statistics Goal conversion tracking Campaign tracking Conversion tracking Action tracking. Visitor Geo-location etc

5. www.sti-innsbruck.at Screenshots – Main Dashboard 5

6. www.sti-innsbruck.at Screenshots – Main Dashboard 6

7. www.sti-innsbruck.at Screenshots – Page detail 7 Next page viewed Prior pages viewed

8. www.sti-innsbruck.at Screenshots – geo-location 8 Google map showing the geo-location of site visitors.

9. www.sti-innsbruck.at More Functionality 9 “In-page” Tracking Click Heatmaps  shows where clicks are occurring on a web page. Mouse Movements (recording and playback).  Recording the mouse movements – domstreams. Click Tracking Tracking of clicks on all  Individual visitor level click-stream report.

10. www.sti-innsbruck.at More Functionality – Click Streams 10 View the actual click-stream of each visitor Individual visitor level click-stream report.

11. www.sti-innsbruck.at More Functionality – Click Heatmaps 11 Click Heatmaps - shows where clicks are occurring on a web page.

12. www.sti-innsbruck.at Technology 12 Open source web analytics software created by Peter AdamsPeter Adams Written in PHP Uses a MySQL database Provides a REST based APIs Developer documentation for extending OWA CMS Integrations: MediaWiki, WordPress and Drupal. Offers Javascript and PHP trackers A side-by-side comparison between OWA and Google Analytics. http://www.openwebanalytics.com/?page_id=158

13. www.sti-innsbruck.at Other possible tools 1.PiwikPiwik 2.AWStatsAWStats 3.Yahoo! Web AnalyticsYahoo! Web Analytics 4.TwitalyzerTwitalyzer 13 Open source:Products: 1.Coremetrics(IBM)Coremetrics 2.Omniture(Adobe)Omniture 3.WebTrendsWebTrends 4.OptimizelyOptimizely 5.CompeteCompete

14. www.sti-innsbruck.at Thank you! 14 Questions?