1. Web Site Analytics with Google Analytics Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM

2. Overview What is Analytics Why use Analytics Analytics Usage Process Google Analytics Overview How to set up Google Analytics What are you looking at Simple interpretations into Analytics

3. What is Analytics The measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

4. Types of Analytics Off-site Web analytics measure a web site's potential audience, visibility and buzz around the Internet in general. Off-site analytics can be utilized whether you have your own web site or not On-site Web analytics measures a visitor's usage behavior as they view your web site

5. Why use Analytics Measure for success Design and layout Content SEO Internet Marketing Bandwidth

6. Analytics Process Measure for success Pick something to measure success on Understand what you are measuring Decide what data you will be looking at Make data driven decisions What are you going to do with this now? What are you going to change?

7. Google Analytics The enterprise-class web analytics solution that is hosted by Google. Free Easy to setup Google Analytics Apps (API) Helps increase revenue and ROI

8. How it works Designs your site Sign up for an google account Add some Jave code to your site (works with CMS) Let google track web traffic You view the reports

9. How to set up Design your website Go to http://www.google.com/analytics Login with google ID or make an new account

10. How to set up (continued)

16. Where to put the code? Copy the following code, then paste it onto every page you want to track immediately before the closing tag. For dynamic pages, you can use a common include or a template to paste the code. For any PHP pages, put the following code in a file (for example, analyticstracking.php) and upload it to your site. Then, add the following line to each template page immediately after the opening tag:

17. Now You Wait

18. Reporting

19. Reporting

20. Reporting - Email Reports

21. Reporting

22. Visitors Reporting Map New vs Returning Visitor Loyalty Browsers

23. Traffic Sources Reporting Direct Traffic Referring Sites Search Engines Keywords

24. Content Reporting Top Content Top Landing Pages Top Exiting Pages

25. Reporting Usage Get a good baseline Look at the data Implement a campaign or change site Review the data for changes Compare Google data with webhosting data (Google lies)

26. Key Points Without analytics you do not know what is working. Analytics should be put on every page Analytics should be looked at

27. Show Live Google Analytics

28. Pete DuMelle PD Design Inc 847-769-7495 pdumelle@pddesigninc.com Presentation http://www.pddesigninc.com/BusinessBuilding.shtml Articles http://ezinearticles.com/?expert=Peter_DuMelle Thank You