1. Who is Using your webSite?
MIS Professor Sandvig
9/5/2019
MIS 424
Professor Sandvig
Who is Using your webSite?

2. MIS 324 -- Professor Sandvig
9/5/2019
Overview
Why Analytics?
Free On-line tools:
Google Analytics
Who is using site
Acquisition
Navigation
Google Search Console
How Google sees site
Tips for improvement

3. MIS 324 -- Professor Sandvig
9/5/2019
Why Analytics
Analytics:
“the science of analysis”
Web analytics:
Analyzing how visitors use your web site

4. MIS 324 -- Professor Sandvig
9/5/2019
Why Analytics?
Is your site receiving traffic?
How do visitors get your site?
Search engine?
Which one?
Keywords used?
Which page do visitors land on?
Which pages did they view?
Link from other site?
Direct (bookmark, type url, etc.)

5. MIS 324 -- Professor Sandvig
9/5/2019
Why Analytics
More questions…
How long did visitors stay?
Which page did they leave from?
How did they navigate your site?
Did they buy anything?

6. MIS 324 -- Professor Sandvig
9/5/2019
Two Tools:
Google Analytics
JavaScript embedded in every web page of site
Sends usage information to Google (AJAX)
View reports on-line
Google Search Console
How Google sees your site
How to improve search results

7. MIS 324 -- Professor Sandvig
9/5/2019
Google Analytics
Add snippet of JavaScript to page
User’s browser sends info to Google
AJAX
Free
Very popular
Example:
Sandvig CBE web pages
Google Analytics

8. MIS 324 -- Professor Sandvig
9/5/2019
Google Analytics
Advantages
Free
Detailed information about site usage
Google AdWords integration
Disadvantage
Server Administrator
Only see successful page loads
No 404s

9. Google Search Console Improve performance on Google Search
Which queries bring users to site
Design problems
Stats on page indexing
Google Search Console

10. MIS 324 -- Professor Sandvig
9/5/2019
Summary
Tw0 powerful tools:
Google Analytics
How users are finding and using site
Google Search Console
How Google sees site
Improve indexing