Options for communicating. A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by.

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Presentation transcript:

Options for communicating

A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, or relationships of beliefs, knowledge or prestige.social structure interdependencyfriendshipkinshipprestige

Join together for fun, fellowship and common purpose We connect our communities to serve community needs We provide value to our community and the world We share our talents and treasures We make our community the world a better place

Connecting social networks Building reciprocal value Sharing the wealth Engaging your community Having purpose Internal vs external social capital

Club leadership model Membership Club Public Relations Club Administration Service Projects The Rotary Foundation

Traditional tools Evangelists Newsletters Marketing/advertising /regular mail The media Websites

The good old days 7 We talk. You listen. *No need to reply

Monologue or dialogue ?

Power your conversations with Web 2.0 tools to create conversation Blogs Microblogging RSS Social Media Social bookmarks Video Photos * And whatever else they invent in the next 12 seconds The new tools

What is social media Social Media is people using tools (like blogs & video) and sites (like Facebook & Twitter) to share content and have conversations online.

Because 3 out of 4 North Americans use social technology Because 2/3 of the global internet population visits social networks Because visiting social sites is now the 4th most popular online activityahead of personal Because time spent on social networks is growing at 3x the overall Internet rate, about 10% of all Internet time Because social media is democratizing Communications Because social media is like word of mouth on steroids Why social media?

12 The top three Formal Casual Cocktail hour

The supporting cast

Social media tidbits 13 HOURS The amount of video uploaded to YouTube every minute.

Social media tidbits YEARS The length of time it would take to view every YouTube video.

Social media tidbits 100,000,000 The number of YouTube videos viewed per day.

Social media tidbits 13,000,000 The number of articles available on Wikipedia.

Social media tidbits 3,600,000,000 The number of photos archived on Flickr.com

Social media tidbits 1382% The monthly growth rate of Twitter users

Social media tidbits 5,000,000,000 The number of minutes spent on Facebook each day.

Social media tidbits 3,000,000 The average number of Tweets per day on Twitter.com

Social media tidbits 1,000,000,000 The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook.

The power of social media 5,000,000 The number of active Barack Obama supporters across 15 social networks. 14,200,000 The number of views Obama's famous "Yes we can video got on YouTube. $6,500,000 The amount of money 3 Million online donors contributed to the 2008 Obama campaign.

Building a community 24

Web interaction Content is king Help people find information on membership Outline programs and activities Invite to experience Rotary Add videos – You Tube Post more photos - Flickr Cross promote (use social media)

26 LinkedIn – as individuals Social networking for professionals 1.Create your own Rotary community online 2.Join/Create groups. Share best practices 3. Include links to your Rotary website. Twitter and Facebook page 4.Search and connect and invite members to join the network 5. Ask for (and give) recommendations (Vocational Service) 6.Let your members know they can find you on social media sites

27 Five ways to use Facebook fan pages 1.Entice people to become a fan 2.Keep the content coming 3.Create a personal connection 4. Interaction is key 5. Sneak Peek

28 Five ways to use Twitter 1. Start listening 2. Have conversations 3. Cross promote to Facebook, LinkedIn 4. Promote your members 5. Promote events

29 Track and monitor Google analytics Google alerts Twitter Search

1. Listen. Social Media is not about you. Its about peoples relationships with you. Listen before you speak. 2. Get involved. Social Media is about conversations and building relationships. It takes effort. Dont just talk about yourself. Ask questions, engage people and link. Most of all, be inspiring. 3. Give up control. You cant control the conversation. If you want people to spread your message, you have to trust them. Listen. Inspire. Engage. Let go. 4. Be honest. You cant spin the truth with Social Media. Be open, honest and authentic in everything you say and do. 5. Think long term. Dont expect immediate, easily measurable results. It takes time to build trust and make connections.

Our future members are online. We need to be there too.