Pride in London The challenge What we did The results Campaign Summary Pride in London wanted to create a full motion digital out of home campaign to increase awareness of the Pride Matters campaign in London and promote a positive brand perception in front of a London based audience. What we did They utilised our gym D6 network across London to showcase their full motion creative and drive positive brand engagements with their target audience, at a time when they're in their leisure time and receptive to advertising. The results Post campaign research revealed a +55% increase in consumer actions, with the campaign generating word of mouth. There was also a +64% increase in positive emotion towards the campaign and a 46% increase in event participation. Environment: Health Clubs Media: Digital Campaign: Regional