1. Natura 2000 celebratory events - Brief overview
Ad Hoc Expert meeting on Natura 2000 Communication
Brussels, 20th January 2012

2. Biodiversity Campaign

3. Biodiversity campaign 2010-2011
Creation of a Pan-European campaign to promote biodiversity across Europe.
27 countries, 22 languages
Educational campaign that underscored the urgency and seriousness of the loss of biodiversity
Engagement campaign on what individuals can do
Refocus on Natura 2000 / nature in general

4. Natura 2000 celebratory events

5. Creation of an online platform
Creation of a social media platform to engage with audience
Target groups:
General public (low awareness)
Local stakeholders (negative perception)
Objective: Driving people to the website, engage with target groups through a fun and educational way

6. Objectives
Build a positive image of Natura 2000, by showcasing examples and organising events in DK, PL, BG, ES and SL
Targeting general public, local stakeholders and media
High-level events in Natura 2000 sites (selected on the basis of a number of criteria, with the help of national authorities)
Media relations
Online activities will support the events

7. Country events Denmark: Poland: Ujście Warty (Continental)
21st May 2012
Commissioner Potocnik and Danish Minister for Environment
Lille Vildmose (Continental)
Highlights: celebrity chef, local food, lunch at info centre, VIPs to engage in nature conservation work
Target audiences: VIPs, local partners, NGOs, media and general public (families)
Poland: Ujście Warty (Continental)
Bulgaria: location tbc (Black Sea Region) – Minister confirmed
Spain: location tbc (Atlantic or Mediterranean)