1. Disney XD The challenge What we did The results Goalmouth
To promote Disney XD’s new series of Goalmouth to boys aged 7 – 12 years and combine advertising with online activity to drive people to the Goalmouth website.
What we did
6-sheets featuring a QR code leading to the Goalmouth website were situated in Goals and Leisure Centres. Wristbands were distributed for boys to take home and two venues received goody bags with merchandise.
The results
Value was added by running Goalmouth’s TV advert across digital screens in Goals venues and Disney were very happy with the campaign.
Environment: Goals
Media: Mixed
Campaign: National