1. Skins The challenge What we did The results 20-13 challenge
By educating consumers about compression sportswear’s positive effects on sporting performance & recovery, Skins aimed to increase it’s brand awareness & sales of sportswear.
What we did
Created an integrated campaign with multiple touch points promoting the Challenge. Personal Trainers were given Skins kit and became brand ambassadors. The challenge was promoted via D6 screens, Social Media (including the MyPureGym App) and more traditional media such as standees and leaflets situated throughout the gyms.
The results
The Challenge had over 20,300 participants. Awareness of Skins leapt from 30% to 77%, and sales increased by 43% during & after the challenge, with 78% surveyed saying they would strongly consider buying Skins sportswear.
Environment: Health Club
Media: Ambient
Campaign: National