1. BBC The challenge What we did The results The Greatest Dancer
The BBC wanted to build excitement around the upcoming new reality show ‘The Greatest Dancer’ in an environment with lots of active, young people who are likely to watch a reality show.
What we did
We delivered a highly creative campaign by using studio mirror vinyls, supported with D6s, across our gym estate, capturing their target audience in a moment that was contextually relevant to the show.
The results
The campaign allowed the BBC to reach their target audience in a highly relevant way, and helped to attract a total of 4.6m viewers in its first weekend.
Environment: Gyms
Media: Mixed
Campaign: National