1. Lancaster Toyota The challenge What we did The results
Lancaster Toyota Group wanted to promote their deals for the brand new C-HR model in close proximity to their regional dealerships.
What we did
Starting in March when the new model was released, they utilised both digital and static 6-sheet posters in nearby gyms and shopping malls, encouraging a local, affluent audience with the financial capital to buy a new car, to visit the dealership.
The results
The campaign reached a footfall of 1.3m people in close proximity to dealerships throughout the 4 week campaign.
Environment: Gyms/malls
Media: Mixed
Campaign: Regional