1. Alpecin The challenge What we did The results Caffeine Shampoo
To drive trial of Alpecin sport caffeine shampoo and educate gym goers on the link between regular exercise and hairloss.
What we did
Ran a shampoo swap where gym goers had to deposit their existing shampoo bottles in a branded unit and fill out a form to receive a full size bottle of Alpecin. This was supported by information leaflets and 6-sheets around the clubs.
The results
Alpecin were able to communicate with 75,470 gym goers across 15 Total Fitness health clubs, reaching a total 2 weekly footfall of 301,875.
Environment: Health Club
Media: Sampling
Campaign: National