1. Jaguar The challenge What we did The results F-Pace
To target affluent females and families, who are more likely to purchase a new car in the next 12 months, during the build up to the release of the new F-Pace SUV.
What we did
Used 6-sheets and D6’s across our health club network with multiple creative designs to appeal to and communicate separately with both a female and male audience.
The results
Jaguar reached over 320,000 affluent health club members during the campaign. The car has received very good reviews and currently has a waiting list of at least 9 months.
Environment: Health Club
Media: Mixed
Campaign: National