1. Arla The challenge What we did The results Protein Yoghurt
To promote Arla’s Protein Yoghurt to average gym goers as a way to boost their workout and recovery.
What we did
Used a range of creative formats at multiple touch-points in each club, including 6-sheets and D6’s for brand awareness and mirror vinyls in the changing rooms, exercise studios and gym areas to speak to their audience on a personal level.
The results
Arla were really pleased with the campaign. Samantha Dolan, senior marketing manager, commented “It is flying off the shelves, we’re going to sell three times as much this year as we thought”.
Environment: Health Club
Media: Mixed
Campaign: National