1. Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona SOCIAL MEDIA 101 Veronica Vaughn Social Marketing Manager AzNN Not Social Marketing

2. Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Session Objectives What is social media? Advantages of social media Objectives for social media Government use of social media How ADHS uses social media Social media opportunities for AzNN

3. Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona What is Social Media? Social media is a category of online media where people are talking, participating, sharing, networking, and bookmarking online.

4. Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Social Media Icons

5. Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Advantages of Social Media Allows you to learn more about your target audience. Cost effective in comparison to traditional advertising and outreach. Real-Time – Immediate communication Greater Reach

6. Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Objectives When Using Social Media Builds awareness Makes customer service personal Campaign introduction/Event promotion Increase reach Activates target audience to “Take Action”

7. Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Government Using Social Media

8. Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Government Social Media Icons

9. Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Government Social Media Icons

10. Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Government Social Media Icons

11. Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona ADHS - FACEBOOK

12. Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona ADHS - TWITTER

13. Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona ADHS - YOUTUBE

14. Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Social Media Branding Geico Gecko Example

15. Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Branded Social Media Icons

16. Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Opportunity– Bobby B & Friends

17. Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Opportunity – Champions for Change

18. Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Opportunity-Champion Mom

19. Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Questions & Comments Veronica Vaughn (602) 364-3294 Veronica.vaughn@azdhs.gov