1. How in-home sampling drives sales by delivering brand engagement in the home

2. Get your brand into consumer’s homes….and hearts

3. Why in-home sampling? Highly targeted Home mindset Fuels acquisition
We combine multiple geo-demographic data sources to develop deep-dive consumer profiles, so you can be confident of a receptive audience.
Home mind-set
Where better to influence consumers than in their own homes – a low-pressure context in which consumers have the opportunity to engage on their terms.
Fuels acquisition
In-home sampling is proven to drive acquisition by enabling advertisers to reach the right people with the right offer at the right time.

4. Consumers ‘opt-in’ to be part of the campaign
Day 1:
We invite carefully targeted households to trial your brand
Consumers opt-in to receive a free sample
Day 2:
All households are checked
We deliver a sample to every household that has opted in
How it works
Our innovative, opt-in sampling format is proven to achieve maximum impact and minimum wastage
Our targeting expertise ensures we reach receptive households
Campaigns are delivered on a solus basis via the Whistl Own Network with no limits on size or weight of product 4

5. Our audience profiling ensures you reach the most receptive households across the UK
We optimise distribution to reach the most valuable households for your brand
Datasets include:
Experian Mosaic/Grocery catchment analysis
TGI lifestyle information
Qualitative research findings
Office of National Statistics
dunnhumby
Customer data
We overlay factors such as drive time, the competitor landscape and previous campaign evaluations
Source: Experian 2014

6. dunnhumby analysis proves long-term brand loyalty
Source: dunnhumby
By offering a full size product, consumers are able to sample over a period of time
The in-home sampling routine delivers powerful brand engagement
Stimulates repeat purchase delivering a lasting effect on sales
Further halo effect across the brand range
Source: dunnhumby

7. In-home sampling drives brand awareness and customer acquisition
Vimto
New Product Launch
Engaging with families
37% opt-in
Doubled sales in campaign areas
Kellogg’s
Driving taste reappraisal
Engaging with health conscious consumers
46% opt-in
Sales uplift achieved payback ahead of schedule
LEGO
Driving acquisition and brand awareness
Engaging with families
30% opt-in
26% sales uplift in target stores

8. Thank You Helen Hall Head of Communications
Whistl (Doordrop Media) Ltd
1 Globeside Business Park, Fieldhouse Lane, Marlow, Buckinghamshire SL7 1HY
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