1. GOLF CLUB MEDIA
2017 CREDENTIALS

2. Engage premium individuals, in an exclusive environment
Golf Clubs
Engage premium individuals, in an exclusive environment

3. Golf
An Introduction
Over 20% of the UK population have taken part in some form of golf activity in the past year
Emerging formats like ‘adventure golf’ & ‘short course’ are driving take-up amongst young & female audiences
However, ‘full length course’ remains the most popular format amongst adults
Source: European Tour UK Participation Study

4. 8% Golf Activity Participation by Format In the last 12 months -
Percentage of UK population
In the last 12 months - 8%
of adults have played a full length course
Source: European Tour UK Participation Study

5. How many adults does this translate into?
Golf Activity
How many adults does this translate into?
3.5m
2.8m 2m 2m
1.9m
1.5m 1m
Full length course
Driving range
9 hole
course
Adventure golf
Pitch &
putt
Putting
green
Par 3/short course
9.3 million adults & 1.7 million 6-17 year olds have played at least one form of golf in the last year.
Source: European Tour UK Participation Study

6. Enthusiastic Participation
Golf Activity
Enthusiastic Participation
21.9
full course rounds in the
last year for UK adults
Source: European Tour UK Participation Study

7. Full Length Course Profile - Gender & Age
The Audience
Full Length Course Profile - Gender & Age
86% of players are male; 54% are between the age of 18-54
Source: European Tour UK Participation Study

8. Full Length Course Profile - Socio-Demographic
The Audience
Full Length Course Profile - Socio-Demographic
45% of full length course players are in the AB demographic, twice the national average.
Source: European Tour UK Participation Study

9. Communication Opportunity
A national network of 105 golf clubs, with a bias towards the London & South regions
A combined membership reach of 68,174 high earning individuals
In addition, 988,800 guest green fees are taken every year by our network of clubs
This equates to an extra 38, visitors every 2 weeks

10. Communication Opportunity
High dwell time with members visiting on average 4.5 hours per week
Social environment, with events such as monthly competitions, Sunday lunch & club nights
Club facilities include a bar, restaurant, function room & pro shop - some even have a spa & children’s play areas

11. Digital Panels 32” HD portrait full motion dynamic displays
132 displays located in key areas across each club
Bar, Restaurant, Pro Shop & Reception
10” spot, 1 in 6 rotation
NFC enabled

12. 36% look at the displays for over 1 minute
Effectiveness
A Digital Noticeboard
50% look at the loop for between seconds
36% look at the displays for over 1 minute
Source: In-house Research

13. use the display for daily club information
Effectiveness
A Digital Noticeboard
96% say the screen enhances the club experience
68%
use the display for daily club information
Source: In-house Research

14. Summary
Golf remains a popular ‘passion point’, with the game becoming more accessible to the young & female audiences
Our network of 105 clubs allow you to engage 106,204 high earning influencers every 2 weeks
132 x 32” dynamic displays available for £33,000 media

15. e. dan.photi@boomerangmedia.co.uk
For More Information
Please contact
Dan Photi
Head of Sales t e.