© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Mobile Barcode Services Higher Education Customer Presentation

© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 2 Why? The Opportunity Barcodes by the Numbers Business Survey Consumer Survey In 2011, AT&T Surveyed U.S. marketing and advertising professionals about their mobile marketing programs and future plans. Please contact to request additional data. Source: Forrester Research, Evolving Your Mobile Marketing Presence, Melissa Parrish, March 2011

© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. The Opportunity Mobile Barcodes 3

© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. The Solution 4 With Mobile Barcodes, Your Campus Activities Can Be More Accessible: Mobile Barcodes let students connect with their campus at the moment of interest for a more meaningful, measurable and personal experience.

© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. The Solution AT&T Mobile Barcode Services 5 A highly secure enterprise-grade solution from a trusted provider A leader in smartphone sales and direct response solutions A leader in mobile applications, mobile platforms and mobile network integration Mobile Platform and Marketing Expertise

© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. The Solution AT&T Mobile Barcode Services 6 A highly secure enterprise-grade code management platform AT&T Code Scanner is free to end users Mobile marketing support from a trusted provider Turnkey, end-to-end solution that spans mobile code types & enables mobile marketing

© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. The Solution AT&T Mobile Barcode Services 7 A highly secure, enterprise-grade web-based solution Create, manage, and measure mobile barcode campaigns in near real-time Valuable reporting and analytics (age*, gender*, zip code*, location - GPS*, device type) let you fine-tune campaigns as you go Utilize our dynamic content feature to customize campaigns based on age*, gender*, zip code*, or device type Supports all three global standard code types (2D QR, 2D Data Matrix, 1D UPC) *Consumer Opt-in AT&T Code Management Platform

© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. The Solution AT&T Mobile Barcode Services 8 Mobile scanner app preloaded on certain devices and available free to end users Available for iPhone, Blackberry, Android and Windows Phone 7 A universal reader that scans all three global standard codes (2D QR, 2D Data Matrix, 1D UPC) Developing rich mobile applications? With our API / SDK package you can embed the AT&T Code Scanner AT&T Code Scanner

© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Global Standard Codes The Potential Benefits of AT&T Mobile Barcode Services 9 Smaller print size Greater security and flexibility Custom codes available Broader reach Custom codes available Rapidly gaining popularity among consumers for pricing, reviews and other info Many proprietary code readers cannot process 1D barcodes AT&T platform enables control over content Our solution supports all three global standard code types – providing greater reach. Unlike others who offer proprietary codes that require a proprietary scanner to read.

© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Why AT&T? AT&T is a leader in Mobile Applications, Mobile Platforms & Mobile Network Integration 10 Create, publish, manage, and measure (via rich analytics) the success of codes placed on your campus via a highly secure platform (see details on next slide) A cross carrier solution that supports the three global standard code types: 1D (UPC), 2D (Data Matrix, QR) Preloading scanner application on devices to drive overall market adoption Global Standard Codes Reach Secure End-to-End Barcode Solution AT&T Mobile Barcode Services

© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Why AT&T? Security 11 AT&T statistics are also produced at the CMP, which is password protected and data is only shared with authorized users Codes generated by many free barcode services allow for simple statistics to be available by either adding a + sign to a URL or.info to a URL Since some barcode services are free, the info may be public information Many free services do not allow for changing the destination of the code, so any in-print codes will always point to the same destination AT&T codes are managed at a highly secure code management platform (CMP), which allows for creating/editing/managing the codes Security using AT&T registered codes is further enhanced when using the AT&T Code Scanner since transactions are done over SLL to AT&T hosted facilities

© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Sample Use Cases 12

© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 13 The Potential Benefits Deliver ongoing added value to foster best-in-class campus service: Manage and measure campus provided services in near real-time with rich reporting and analytics Maximize the impact and synergy across the services provided Demonstrate thought leadership and innovation, rather than complacency Optimize Your Campus Services

© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. The Potential Benefits Expand the Customer Experience 14 Enhance the visibility of student and campus activities Be in the hands of students and faculty no matter where they are Enable an informed mobilized experience Mobile barcodes allow you to build a more informed campus

© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. The Potential Benefits 15 Revive print ads and flyers Engage with students by mobilizing the experience Enable student and faculty interaction on the go Bridge the on-line and the off-line world Turn traditional print media, flyers, and campus signage into a mobile experience

© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Mobile Barcodes in Action 16

© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 17 AT&T Mobile Barcodes are included in the daily publication of USA Today nationwide This includes color codes on the front page of each major section and black and white codes throughout the paper to link readers to mobile content AT&T is excited about this partnership with USA Today and the opportunity to enhance USA Today reader engagement with newspaper and editorial content while increasing the overall mobile channel activity. USA Today AT&T Mobile Barcode Services

© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 18 Enabling easier engagement with target audience at the point of interest: scan to discover new content, pay on-line, scan to fan, etc. Starz Entertainment Scanning and Dynamic Landing Pages

© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 19 The Benefits Georgia Aquarium - Directions and maps of the facility & exhibits

© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 20 Red Light Management: Dave Matthews Band: Flyers at band merchandise table on tour linking to download band iPhone app Steel Train: Barcodes linking to 7" of the month club (vinyl record subscription). Featured on flyers at Steel Train merchandise table on tour, Facebook homepage, and Twitter. Tim McGraw: Barcodes tied to the 2011 tour Red Light Management Interact with favorite artists

© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 21 How Tips and Best Practices

© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Back-up 22

© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 23 CodesScanner Traditional Media CMP Supports all three global standard code types Data Matrix QR 1D Mobile Web SDK AT&T Encrypted data sent to server:* Code Location** Demographics** Technographics Deliver targeted info to consumer Mobile Web Video Coupon Phone Call Any much more… Consumer scans code with the free AT&T Code Scanner Place AT&T Mobile Barcodes on print ads, displays, TV, billboards, direct mail. AT&T Mobile Barcode Services The Offer * Reporting metrics may vary by code type. ** Consumer opt-in required.