1. Introducing Microsoft Tag Connecting real life and the digital world.

2. What is Microsoft Tag? Microsoft Tag is a 2D barcode technology that connects the real world to your mobile environment. Users scan the Tag with the camera on their Internet-enabled phone and are quickly linked to digital media: web content, videos, music, maps, social networks and more. Tags can be printed, placed, & displayed anywhere. Design a mobile website where your users can interact and engage with your brand. You’re limited only by your imagination! Get detailed reports and analytics, so you can improve communications & decision making. Mobile is the global mass communication medium – it encompasses all the capabilities of its forerunners (print, sound recording, radio, movies, television, and the Internet). See how it works for yourself. Scan any Tag in this presentation to see sample mobile sites

3. Mobilize your World with Microsoft Tag Use Tag to extend your mobile environment out to the “real world.” Turn anything into a form of media and engage and connect with your customers in new and innovative ways. Anything can become a forum for communication – with Tag, your entire world is interactive.

4. Tags Tag Reader Tag Manager Connect, Measure, and Respond Microsoft Tag supports you and your business. Place Microsoft Tags and connect users to your mobile world. The Tag Reader supports a broad range of mobile platforms. Measure actions with the Tag Manager and adjust your communications on the fly to improve your campaigns.

5. Capture Attention and Encourage Engagement Connect to practically any digital content, so that your users have what they want, when they want it, on a device they love to use – their mobile phone.

6. Link Your Physical and Digital Worlds Place a Tag on a physical space – print ads, posters, tickets, labels, packaging – and create a link to your mobile environment, where you can interact with your customer with special information, maps, videos, games, coupons, social networking, and more!

7. Transform Anything into a Mobile Experience Place Tag where real estate is limited and create a portal to your digital world. Tags can go anywhere and create an almost-instant connection to your mobile environment.

8. Engage with your Customers in Different Ways Tag can lead to a variety of mobile experiences: link to additional information, slideshows, maps, stores, videos, tutorials, coupons, and games… the possibilities are endless.

9. Combine the Ideas of “Connect” & “Engage” Tag can be placed practically anywhere – allowing your users to connect and engage with your brand by building a bridge between your digital world and traditional communication channels

10. Promote Your Brand & Generate Buzz With Microsoft Tag, you can interact with your potential customers in ways unimaginable before. Link a print ad to an online environment, such as a contest, and generate buzz about your products.

11. Engage People through Advertising Bring life to static, one-dimensional physical ads by linking your print to mobile experiences that add depth to your campaign. Use Tag to connect with consumers and make your ad more captivating!

12. Make Your Signage Interactive & Updatable Adding Tag to your signs can make them interactive and dynamic. A transit agency can have a Tag link to a near real-time bus map or a movie theater poster can point to current listings, trailers, show times, and even ticket sales!

13. Connect Print & Digital Media Like Never Before Add Tag to your print catalogs and provide the convenience of using an easy-to-browse print catalog with the benefits of a Scan-to-Order online shopping experience.

14. Mobilize Maps and Directions Using Tag, link visitors to digital maps and directions in a fun and interactive way. Tag can also help you eliminate waste and reduce printing costs associated with printed materials.

15. Link On-Site Shoppers to Information Quickly Add Microsoft Tag on your fliers and signage, you can treat shoppers to a 24-hour virtual store. Tag on a real estate sign can point shoppers to a slideshow and virtual tour of a property, even if all the flyers are gone.

16. Make Static Cards become Dynamic Experiences Add Tag to gift cards and let customers easily check their balance, find the closest store, or view or listen to a message from the gift giver – and turn those interactions into merchandising opportunities. Transit agencies can add Tags to their passes, allowing users to check their balances or order more trips.

17. Personalize the Customer Experience With Tag, you can add excitement and enjoyment to your exhibits by adding contests and games. Measure how many times a user returns and personalize their experience and deepen their engagement with your brand.

18. Add Depth when Real Estate is Limited Tag on a shelf-talker can add dimension and depth to a previously limited space. Users can scan the Tag to read reviews, see related products, or even get a coupon.

19. Interact with Customers via your Packaging The simple addition of a Tag can bring your packaging to life. Customize your mobile experience to have several dimensions – an mobile website, an app, a coupon, additional information, and more!

20. Make Interactions Memorable and Lasting Even when your product leaves the store, make interactions fun and memorable. Share recipes, instructional information, tips, or reordering information quickly and easily. Enrich the experience consumers have with your brand.

21. Help Increase Profits through Content Partnerships With Tag, you can link your readers to your digital content and the content provided by your online partners, including videos and product reviews, so you can help further monetize the relationship you have with your readers.

22. Make Long-Lasting Products Updatable Add Tag to a long-lasting product, such as a book, to make it updatable and dynamic. Link customers to a mobile site that has the latest information: new products, reviews, upcoming events, and more! While the Tag stays the same, the landing experience can always be up to date!

23. Build Relationships Long After the Initial Scan Connect with Tag and continue relationships long after customers scan your Tags. People can join mailing lists, get notice of upcoming events, and fill out surveys – all on the mobile device!

24. Built-In Analytics and Reporting Capabilities Use Tag’s built-in analytics and reporting capabilities to measure and refine your campaign’s effectiveness The number of seats filled, books printed and sold, sets tuned, pages eyeballed… People have been dreaming up ways to measure the effectiveness and reach of their messages for millennia. Use Tag’s built in reporting and analytics capabilities to accurately measure your campaign results. Which Tags were the most popular? How many people used that coupon? Did our mailing list grow after our last event? With Tag, anyone can measure the effectiveness of static campaign elements the same way they can track, warehouse, receive, & analyze digital data related to online media interactions. In other words… Tag delivers the full picture when it comes to marketing spend.

25. Expand your world with Tag Microsoft Tag can expand your reach beyond traditional communications to the limitless mobile and digital environment. Link brick and mortar to an online experience and make your engagements infinite.

26. Thank You For more information: http://tag.microsoft.com/customer./index.aspx The opportunities for using Tag are limited only by your creativity. Tag can help you maximize the impact of your marketing and communications efforts; deepen relationships and engagement with your audience, and allow you to respond and meet the needs of your customers. Get started with Tag today, and make your campaigns more immersive, more measurable, more effective, and more fun. Microsoft Tag This material is provided for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Microsoft is a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries.