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Your Mobile Solution©2012 Mocapay | All rights reserved. Merchants Go Mobile Doug Dwyre | CEO | firstname.lastname@example.org
Your Mobile Solution©2012 Mocapay | All rights reserved. Consumers are ready, are merchants? * Googles Our Mobile Plant – US and are directed to smartphone usage, May 2012 66% of people access the internet on their device at least once a day * 73% browse the internet & 80% visit social network * 35% of smartphone users have purchased a product or service on their smartphone *
Your Mobile Solution©2012 Mocapay | All rights reserved. 3 The Need to Mobilize Mobilize / ˈ mōbə ˌ līz/ To enable functionality that already exists in a retail store or restaurant environment to integrate with a mobile app/wallet.
Your Mobile Solution©2012 Mocapay | All rights reserved. 4 Todays merchant can utilize mobile as a cost effective and sustainable marketing and payment channel that provides a direct relationship with their customers. The Mobile Opportunity But, ONLY 21% of marketers currently run mobile marketing tactics as part of integrated campaigns! MERCHANT AND RETAILERS ARE FALLING BEHIND The amount of time it takes for the average person to respond to a text message (compared to 90 minutes for email). 2 90 Sec. 10 X How much more frequently consumers redeemed mobile coupons over paper ones. 3 89% The amount of smartphone subscribers that use their smartphones while shopping in store.
Your Mobile Solution©2012 Mocapay | All rights reserved. GIFT, COMP, COUPON WEB/APP MARKETING, SMS, IN-APP MESSAGING, PAYMENT LOYALTY PAYMENT CREATING AN END-TO-END MOBILE STRATEGY 5 If merchants expand their current marketing promotions and in-store programs, they can reach more customers simply and effectively. CLOSED-LOOP PROMOTIONS GUEST ACQUISITION MULTI-CHANNEL MARKETING ENGAGING INTERACTION INCREASED SPEND & FREQUENCY
Your Mobile Solution©2012 Mocapay | All rights reserved. Where to start? *Data from Adobe 2012 Digital Marketing Optimization Survey. Survey pool = 1,700 Digital Marketers. Digital Marketers Focus For Mobile Strategy & Tactics in 2012
Your Mobile Solution©2012 Mocapay | All rights reserved. Mobile Web and Mobile App Development 7 Priorities … The amount the mobile applications user base is expected to increase to by the end of 2016. 565.4 million 1.Discovery, locating and navigating 2.Check-in and preference driven offers 3.Payments and check out 4.Opportunity to bring in advertisers and establish a new line of business 5.Establish your mobile brand 6.Drive traffic to store or web
Your Mobile Solution©2012 Mocapay | All rights reserved. Mobile Web and Mobile App Development 8 o In-app rewards system o Mobile payments o Social media integration o Geo-located rewards o Locations and directions o In-app marketing and advertising o Order & Pick Up o Reservation functionality Keep consumers engaged
Your Mobile Solution©2012 Mocapay | All rights reserved.Proprietary & Confidential | ©2012 Mocapay | All rights reserved. 9 WHAT CAN MOCAPAY DO? Mocapays robust, secure technology platform enables merchants to expand their current marketing promotions and in-store programs to reach more customers simply and effectively. Before Mocapay o In-store promotions & web o Print & web promotions o Standard payment methods o Anonymous customer base o Manual paper loyalty programs o Long lead time to message customers o ROI measured in arrears – delayed analysis on promotions o Mobile app & mobile web o Mobile coupons and promotions o Track-able, immediate mobile promotions o Know your customers and market strategically o Mobile, self-serve loyalty programs o Just-in-time, immediate messaging to convey new products, LTOs, and rainy day specials. The merchant is now in complete control o ROI measured immediately on specific promotions to the individual. Complementary follow up promotions may also be launched to increase overall ROI With Mocapay
Your Mobile Solution©2012 Mocapay | All rights reserved. Download and open your merchants app (Mocapay app shown here) Proprietary & Confidential | ©2012 Mocapay | All rights reserved. Choose your Loyalty Card Get Redemption Code Show Accrual/Redemption Code How it Works Smartphone applications 10
Your Mobile Solution©2012 Mocapay | All rights reserved.Proprietary & Confidential | ©2012 Mocapay | All rights reserved. Request Payment Code via Mobile Browser Mocapay café loyalty card redemption code: 402541 Expires in 30 mins. ReplyMcafe for new code Balance: $5.00 Request Payment Code via SMS Text How it Works SMS Text / WAP (mobile browser) 11
Your Mobile Solution©2012 Mocapay | All rights reserved. 12 Proprietary & Confidential | ©2012 Mocapay | All rights reserved. TECHNOLOGY: POINTS OF INTEGRATION o Use Mocapays website o Link to merchants website with our API o Mocapay can build merchants a white- labeled site o No hardware required to mobilize existing programs o Integrate our products with your existing POS simply o Web-services API allows for easy tie- into your existing system without interrupting daily operations o Mocapay can build white-labeled apps o Use current branded gift, comp, loyalty or offer card with existing Mocapay app WEBSITEPOINT OF SALEPROCESSORMOBILE APP Able to integrate with and enhance any website, POS, processor, wallet or program. Plus, no pesky hardware required.
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