1. Integrated Marketing Solutions
MediaBUZZ
Presents
Integrated Marketing Solutions at
Costco Wholesale

2. Challenges In Today’s Marketplace
Increase sales and market share
Attract new customers
Outperform competitors
Expand brand awareness
Improve ROI
Target core demographics effectively and efficiently

3. Integrated Marketing Compelling, multi-faceted marketing program
Builds brand equity at desirable venues
Capitalizes on the synergies of up to five media components
Delivers strong impact, high visibility and consumer participation
Provides exceptional value

4. Value Opportunity
Capitalize on efficiencies resulting from our integrated marketing
partnerships
Benefit from the synergies of MediaBUZZ’s media mix offerings
Showcase your brand and rise above today’s cluttered
marketplace

5. Multi – Faceted Media In-Store Mobile Signage
High-level brand exposure
National and Regional Print
Extensive reach
In-Store TV
Targeted branding
In-Store Brand Equity
Ideal time/place to influence shopper decisions

6. Costco Integrated Media

7. FY’ 04 Sales $47.1 billion – 5th Largest Retailer
333 warehouses in the U.S.
82.5 million shoppers per month
$115 million avg. sales per warehouse
450 million transactions annually ($110 avg. ring)
42.4 million cardholders million households
93.9% are homeowners
$91,800 median household income (U.S. average is $41,990)
18% of Costco Members are millionaires
*Source: Costco Analysts’ Presentation, 10/04

8. Costco ConvenienceTRAY
High-quality sponsored food and
beverage trays (17” x 12” x 6”)
Free to all members at entrance and
check-out US Costco locations
Serves as a problem solver - consumers
carry purchases from check-out to final
destination
Effective delivery vehicle for coupons,
promotions and sweepstakes game
cards
Exclusive Sponsorship Opportunities

9. Signage and Gaylord Display
Highly visible 4-color signage 34” x 12”
Prominently displayed at entrance way
Each holds 750 Costco ConvenienceTRAYS
Excess Gaylords are visible in-store

10. In-Store TV High impact TV network is set up near entrance of stores
High Definition Satellite Sports and
Entertainment programming content
3x :30 spots to run every hour

11. Costco Connection Monthly magazine publication
Over 5 million circulation
12.1 million readers
Keeps members updated about Costco’s
products and services
Median household income - $91,800
93.3% are homeowners

12. In-Store Brand Equity for Auto Manufacturers
Autos displayed at select Costco locations
Over 22 different regions available

13. MediaBUZZ’s Integrated Costco Program
Monthly program – 400,000 Branded Costco Trays
Estimated 40,000 branded trays distributed in
each selected Costco location
Highly visible 4-color signage 34” x 12”
Gaylord displays with signage (visible in-store)
In-Store Costco TV to run all month - 3x :30’s/hr.
Full page Ad in Costco’s Connections Magazine
139.5 estimated impressions
Total Net Investment: $415,000

14. Advertiser Benefits Delivers high reach and frequency at each location
Impressions increase as Tray is moved or taken home – Extends
the life of the brand message
Generates instant recall - helps establish/enhance brand awareness
Draws attention to your message by bringing it directly to the
consumer
Opportunity to receive brand equity at select Costco locations

15. Why MediaBUZZ’s Integrated Program?
Experienced media and marketing executives
Established distribution network of wholesale clubs, sports venues and theaters nationwide
Impressive track record for building partnership marketing programs
Complete turn-key solution (one point of contact)
Cost effective - Benefit from synergistic partnership alliances

16. Guidelines and Implementation
Choose locations for program sponsorship
Complete artwork template provided
Provide logo to MediaBUZZ
Approve final artwork
Allow 60 days for production, shipping, delivery and in-
store set up.

17. Next Steps Initial feedback Follow up meeting to explore open issues
Let MediaBUZZ customize a program for you
Benefit from an innovative media mix that provides brand
equity at desirable venues

18. MediaBUZZ