Logo Designing

What is the function of a logo? A logo is a symbol that companies use as a trademark (symbol, icon, brand) Points one and two go hand-in-hand, because if you can’t describe what a logo looks like then how will you be able to remember it? Point number three is important because colour is secondary to the shape and form. Some designers leave colour to the end of the design process, because if the mark doesn’t work in black only, no amount of colour will rescue it. THIS IS IMPORTANT FOR CORPORATE DESIGN BUT NOT NECESSARILY PERSONAL LOGO DESIGN Point number four is vital for collateral, such as office stationery (pens, pin badges etc.)—all those little things that can easily be overlooked. CORPORATE DESIGN ONLY Lastly, the design must be relevant for the business it identifies. This is accomplished through in-depth research into the industry involved, and helps to differentiate from closely associated competitors FOR PERSONAL LOGOS MAKE SURE THE LOGO SAYS SOMETHING ABOUT YOU From http://www.davidairey.com/what-makes-a-good-logo/

How does a company use their logo? A company uses it’s logo to “Brand” it and for easy recognition. The logo can be used in various formats, for instance Apple uses its logo on iPods, iPads, iPhones, computers, letterhead, business cards and billboards. The strength of this design is the simplicity (the ‘O’ inside the ‘U’). The OU logo has evolved over the years, and didn’t always have the ‘glass’ effect—a common trend amongst today’s logos. It’s important to remember, however, that trends don’t last, and by designing using the latest fad, your logo will become dated, fast. From http://www.davidairey.com/what-makes-a-good-logo/

Good Logo Qualities? Timeless: Keep in mind that current fads in the market will fade, so the logo should be timeless, like these. Simple: Logos come in various sizes and can lose detail when scaled down, so your logo should be sleek and simple. Nike and FedEx are simple but instantly recognizable. The typography leaves a little to be desired, but the same distinctive, memorable, scalable, describable, reproducible mark was used to set the Open University apart from its competitors. From http://www.davidairey.com/what-makes-a-good-logo/

Good Logo Qualities? Original: A good logo is unique and creative; it’s the company identity. Memorable: Logos should make an impression and customers must remember it once they see it for the first time. The typography leaves a little to be desired, but the same distinctive, memorable, scalable, describable, reproducible mark was used to set the Open University apart from its competitors. From http://www.davidairey.com/what-makes-a-good-logo/

Good Logo Qualities? Symbolic: A good logo is symbolic of the company product. Crisp & Clear: Logos should make sense to the target audience for success. The typography leaves a little to be desired, but the same distinctive, memorable, scalable, describable, reproducible mark was used to set the Open University apart from its competitors. From http://www.davidairey.com/what-makes-a-good-logo/

Logo Design Observations Visit this site: – http://www.logodesignlove.com/obama- 08-logo-design-options Share your thoughts on two things you found helpful at this site in this document. https://docs.google.com/document/d/13 QvAXf9GKQzfQEizEMhlg78Oz9DufG7a14cr Lrc80h8/edit?usp=sharing Comment on others thoughts too From: http://www.logomojo.com/logo-design/types-of-company-logo- designs

‘Identity through logos and emblems’ project brief “Design a powerful, eye-catching logo for yourself. It should look good on paper, as a letterhead, on a website, on a T-shirt or baseball cap and as a badge. It must be easy to read at small sizes and work well when printed in black and white, as well as colour.”

Step 1 Name: After brainstorming think of the name that MUST go on the logo and what COULD go on the logo? Example: MUST Appear: Emilio Design or ES Design COULD Appear: Company, Graphic Brainstorm: Emilio Design, ES Design, Sands Design, ES Graphic Designs Etc. The first Coca-Cola logo was created by John Pemberton's partner and bookkeeper, Frank Mason Robinson, in 1885. Thinking that the two Cs would look well in advertising, it was Robinson who came up with the name and chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. The red and white coloured scheme in the Coca-Cola logo was kept simple and distinctive to lure young minds

Step 2 Graphics: What are some images that come to your mind based on the company theme or types of things sold at the company? color Palette computer brush color wheel art design tools artist paint splashes The first Coca-Cola logo was created by John Pemberton's partner and bookkeeper, Frank Mason Robinson, in 1885. Thinking that the two Cs would look well in advertising, it was Robinson who came up with the name and chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. The red and white coloured scheme in the Coca-Cola logo was kept simple and distinctive to lure young minds

Step 3 Adjectives: Descriptions liven things up and get us to remember a company. What are some ways you could describe a product or person at the company? innovative creative on-time dependable enthusiastic kind motivated outgoing humorous friendly The first Coca-Cola logo was created by John Pemberton's partner and bookkeeper, Frank Mason Robinson, in 1885. Thinking that the two Cs would look well in advertising, it was Robinson who came up with the name and chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. The red and white coloured scheme in the Coca-Cola logo was kept simple and distinctive to lure young minds

Step 4 Describe Adjective Words: Write down images you could use to describe words from step three. innovation (Brain with light bulb lit up) Creativity ( computer bursting with items you design, sprouting plant) on-time (clock pointed hands) dependable enthusiastic (bursts of energy) kind (smiling face) motivated (hands raised at top of mountain) outgoing (surrounded by people, jumping for joy) humorous (humerus with laughter) friendly (smiling faces) The first Coca-Cola logo was created by John Pemberton's partner and bookkeeper, Frank Mason Robinson, in 1885. Thinking that the two Cs would look well in advertising, it was Robinson who came up with the name and chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. The red and white coloured scheme in the Coca-Cola logo was kept simple and distinctive to lure young minds

Step 5 Letters: Write down some letters you wrote to name the company and play with the layout of them. Rotate, invert, mix, crop. The first Coca-Cola logo was created by John Pemberton's partner and bookkeeper, Frank Mason Robinson, in 1885. Thinking that the two Cs would look well in advertising, it was Robinson who came up with the name and chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. The red and white coloured scheme in the Coca-Cola logo was kept simple and distinctive to lure young minds

Step 6 Sketch Images: Using the images you listed in the steps above, play around with various images, cropping out, rotate, invert, and use filters on them too. The first Coca-Cola logo was created by John Pemberton's partner and bookkeeper, Frank Mason Robinson, in 1885. Thinking that the two Cs would look well in advertising, it was Robinson who came up with the name and chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. The red and white coloured scheme in the Coca-Cola logo was kept simple and distinctive to lure young minds

Step 7 Final Manipulation: Tweak the images and mix them up with the letters to get further ideas for your logo design. Maybe you’ll have three to get feedback from peers. The first Coca-Cola logo was created by John Pemberton's partner and bookkeeper, Frank Mason Robinson, in 1885. Thinking that the two Cs would look well in advertising, it was Robinson who came up with the name and chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. The red and white coloured scheme in the Coca-Cola logo was kept simple and distinctive to lure young minds

Step 8 Final Three: Include the final three you’ve decided upon for the company. These are the ones you’ll get peer feedback on and then further redesign before submitting one to your teacher. The first Coca-Cola logo was created by John Pemberton's partner and bookkeeper, Frank Mason Robinson, in 1885. Thinking that the two Cs would look well in advertising, it was Robinson who came up with the name and chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. The red and white coloured scheme in the Coca-Cola logo was kept simple and distinctive to lure young minds