# Colour Theory 0303. What’s the point? Colour Wheel By Sir Isaac Newton.

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Colour Theory 0303

What’s the point?

Colour Wheel By Sir Isaac Newton

Newton and the First Colour Wheel http://microcosmos.uchicago.edu/newton/glassworks

Colour Wheel

Colour theory is based on subtractive model http://images.bit-tech.net

Primary hues: Red, Yellow and Blue Red, yellow, and blue are referred to as the three primary colors: the basic components from which other colors are created. This is additive.

Secondary hues: Orange, Violet and Green When you mix adjacent primary colors, you get the three secondary colors of: orange (red+yellow), green (yellow+blue), & purple (blue+red).

Primary + Secondary = Tertiary hues on the Subtractive Colour Wheel Tertiary colors are the six intermediate colors formed by mixing a primary with a secondary

Primary + Secondary + Tertiary hues = Additive Colour Wheel

Colour Harmonies: different sets of colour combinations that work well together. Complementary Triadic Analogous Monochromatic

Colour Harmonies: different sets of colour combinations that work well together. Analogous If you are looking to pick a family of colors that work together harmoniously, look at colors that are adjacent to each other on the wheel. These are known as analogous colors. Their proximity means they share a common primary or secondary color as their base,which in turn ties them together. http://www.digitalscrapbooking.co.za

Colour Harmonies: different sets of colour combinations that work well together. Analogous Make sure you have enough contrast when choosing an analogous color scheme. Choose one color to dominate, a second to support. The third color is used (along with black, white or gray) as an accent. http://www.tigercolor.com

Colour Harmonies: different sets of colour combinations that work well together. Complementary On the other hand, if you are looking for colors which contrast with each other to create maximum attention http://www.digitalscrapbooking.co.za

Colour Harmonies: different sets of colour combinations that work well together. Think of Christmas and Easter colours. Complementary Complementary colors are really bad for text. http://www.tigercolor.com

OUCH MY EYES

Split Complementaries consist of three hues: the principle hue,and the two hues directly adjacent to the complementary hue.

Colour Harmonies: different sets of colour combinations that work well together. Triadic Colours A triadic color scheme uses colors that are evenly spaced around the color wheel. Triadic color harmonies tend to be quite vibrant, even if you use pale or unsaturated versions of your hues. http://www.digitalscrapbooking.co.za

Colour Harmonies: different sets of colour combinations that work well together. Monochromatic Monochromatic colors are all the hues (tints and shades) of a single color. http://www.digitalscrapbooking.co.za

Cool vs Warm: The colour wheel can be divided into two analogous groups of hues - warm and cool.

http://www.colourlovers.com/pattern/1807684/lea ves_and_twigs

http://www.colourlovers.com http://www.colourlovers.com /

Hue: the name of a colour

Tint and Shade: Tint refers to the amount of white we add to a hue. Shade refers to the amount of black we add to a hue

Brightness or value: the subjective brightness

Saturation: the amount of hue in a given object, independent of value

Achromatic Colour Wheel

CMYK (Cyan, Magenta, Yellow & Key) cyan, magenta, yellow and black

Major Manufacturers of CMYK Inks for Publishing

http://www.colourlovers.com/trends

Logo Critique 35

The Components of a Logo Logotype: The logotype is the name of the business set in a unique typeface or arranged in a particular way. A good example would be the stylized type of the "Coca Cola" brand name. Icon: This is the actual symbol or brandmark with its high visual appeal, for instance the Nike "swoosh." Slogan: The slogan is either a brief description of the company or a phrase suggestive of something the company does especially well. The Kentucky Fried Chicken slogan, "Finger lickin' good," would be an example of such a phrase. http://www.brochuremonster.com/brochure-articles/logo- first-impression.php

Elements of an Effective Logo In order for a logo to "work" it must do the following things: portray the company as unique in its field convey a clear, recognizable image to the consumer function in many different contexts, potentially even in foreign languages function in many different sizes from billboards to small formats like business cards, be unique enough to avoid confusion with other companies but not be outlandish or "over the top"

The "Don'ts" of Logo Design Simple designs work best for logos. You are attempting to catch the eye and to give the brain something it can instantly memorize. Avoid using: heavy decorations smooth gradient color transitions photography complex imagery culturally sensitive imagery

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