A logo must A logo must function in many different contexts, potentially even in foreign languages function in many different sizes –Billboards –business cards, –Letterhead –small promotional items like cups or keychains –Make sure your logo "blows up" and "shrinks" without losing its appeal and recognition.)
Line Line is the simplest graphical means of expression. It can be used to express shape, direction, emotion and movement. Although lines do not occur in nature, we have learned to use and understand them as defining edges, even as children (Saw). Contour Line A contour line is any line that follows a form creating an outline that defines a shape that is recognizable. Within an object, there are more subtle lines or edges such as folds, color changes, value changes and overlapping parts of the object. By defining these edges with lines we begin to add the impression of volume to an otherwise flat image(1).
Some designers think these are bad logos. What do you think?
The "Don'ts" of Logo Design Simple designs work best for logos. You are attempting to catch the eye and to give the brain something it can instantly memorize. Avoid using: heavy decorations smooth gradient color transitions the image of a living person photography complex imagery culturally sensitive imagery
Hard to read Unfriendly “cold” Old fashion font Flowery script and peoples names Weird ?
The Use of Colour in Logos Use three colours at most. "loud," bold colors like red attract attention
Create a black and white version of your logo. If the essential message and impact are lost, rethink the color selections.
subdued tones communicate relaxed stability and dependability masculine colors include black, gray, dark brown, deep purple, dark green, rust, and dark burgundy feminine shades might be light blue or pink, flesh, yellow, peach, light gray, lavender, rose, mauve and pale green metallic tones are considered "elegant" and "expensive," but will be lost when the logo is reproduced in black and white