COMMUNICATION A process involving the sorting, selecting, and sharing of symbols to help a receiver elicit from his or her own mind a meaning similar to that in the mind of the sender.

Six Types of Human Communication Intrapersonal Interpersonal Small Group Public Speaking Mass Mediated One person Two people Three to ? One to many One to one/group

EPS CYCLE Elite small group usually class based Popular/Mass everyone the same Specialized many choices EPS Merrill and Lowenstein

EPS Cycle Media progression cycle 3rd world vs USA Media Literacy role of the consumer

Mass Communication A process whereby professional communicators use technological devices to share messages over great distances to influence large audiences.

Noise Source Channel Receiver Message Context Feedback Model of the Communication Process

NOISE Channel static/picture loss Semantic misunderstood meaning Psychological internal factors Selective exposure perception/retention look for reinforcement

$$$$$$$$ Over 200 billion yearly in US profits Make money Inform people Entertain people Persuade people

Media Consumption 1,408 daily newspapers 6,700 weekly newspapers 20,000 magazines 13,000 radio stations 2,200 broadcast tv stations 580 cable networks 2,700 book publishers 7 major movie studios (plus small ones) 39,000 movie screens

Media Literacy Cognitive Emotional Aesthetic Moral

Cognitive Dimension Ability to access, use medium Ability to process information contained in messages

Emotional Dimension Feelings/reactions to messages Can go over the threshold of tolerance

Aesthetic Dimension Understanding media creation processes Critiquing quality of messages

Moral Dimension What attitudes, values, beliefs are being transmitted?

Seven Truths The media are essential components of our lives There are no mainstream media Everything from the margin moves to the center Nothing’s new: Everything has happened in the past and will happen again News Media are always scary Activism and analysis are not the same thing There is no “they”