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Unit Objectives Explain the importance of studying mediated communication Define mediated communication and explain the differences between mass communication.

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Presentation on theme: "Unit Objectives Explain the importance of studying mediated communication Define mediated communication and explain the differences between mass communication."— Presentation transcript:

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2 Unit Objectives Explain the importance of studying mediated communication Define mediated communication and explain the differences between mass communication and computer-mediated communication Identify types of mass communication Discuss how mass media affects our culture and us

3 Unit Objectives Identify types of computer-mediated communication
Explain the difference between synchronous and asynchronous communication Discuss how computer-mediated communication affects the communication process Understand strategies for becoming a critical consumer of mediated messages

4 Why Should You Study Mediated Communication?
To become a more critical consumer of the messages sent to you by the media To become a more thoughtful producer of mediated messages

5 What is Mediated Communication?
The use of electronic messages to create meaning

6 What is Mediated Communication?
Mass Communication Professional communicators use technology to share messages over great distances to influence large audiences Computer-Mediated Communication CMC Human-to-human interaction using networked computer environments

7 What Are the Mass Media? Newspapers Television and radio
News magazines The Internet Professional journals

8 What Are the Effects of the Mass Media?
Influencing behavior Shaping culture Gatekeeping Agenda setting Creating & perpetuating stereotypes Cultivating perceptions

9 Computer-Mediated Communication (CMC)
Synchronous communication Simultaneously sender and receiver Asynchronous communication Take turns being sender and receiver

10 Types of CMC Electronic mail Bulletin board systems (BBS)
Instant messaging (IM) Internet relay chat (IRC) Audio-video conferencing Blogs Virtual worlds

11 CMC and the Communication Process
The nature of CMC interactions Uncertainty reduction in CMC Impression formation strategies Netiquette as a tool for enhancing CMC interactions

12 CMC and the Communication Process
The role of CMC in community formation Physical communities form out of geographic pragmatism Virtual communities form out of psychological similarity

13 CMC and the Communication Process
The relationship among CMC, gender, and culture Gender-based differences in adapting to the CMC medium The digital divide

14 Becoming a Literate Consumer of Mediated Communication
Media literacy Understand how messages are created Recognize the motives behind what the media do Understand that images found in the media contain values and ideologies

15 Becoming a Literate Consumer of Mediated Communication
CMC literacy Critically analyze and evaluate CMC Consider the motives and the credentials of all Internet sources


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