1. COMMUNICATION A process involving the sorting, selecting, and sharing of symbols to help a receiver elicit from his or her own mind a meaning similar to that in the mind of the sender.

2. Six Types of Human Communication Intrapersonal Interpersonal Small Group Public Speaking Mass Mediated One person Two people Three to ? One to many One to one/group

3. EPS CYCLE Elitesmall group usually class based Popular/Mass everyone Media Literacy role of the consumer EPS Merrill and Lowenstein

4. EPS Cycle Media progression cycle elitist—popular—specialized 3 rd world vs USA

5. Mass Communication A process whereby professional communicators use technological devices to share messages over great distances to influence large audiences.

6. Source Message Channel Receiver Feedback Noise Context Model of the Communication Process

7. NOISE Channel static/picture loss Semantic misunderstood meaning Psychologicalinternal factors Selective exposure –perception/retentionlook for reinforcement

8. $$$$$$$$ Over 150 billion yearly Make money Inform people Entertain people Persuade people

9. Media Consumption 1,450 daily newspapers 6,700 weekly newspapers 18,000 magazines 12,000 radio stations 1,900 broadcast tv stations 880 cable networks 2,700 book publishers 7 major movie studios (plus small ones) 34,000 movie screens

10. Media Literacy Cognitive Emotional Aesthetic Moral

11. Cognitive Dimension Ability to access, use medium Ability to process information contained in messages

12. Emotional Dimension Feelings/reactions to messages Can go over the threshold of tolerance

13. Aesthetic Dimension Understanding media creation processes Critiquing quality of messages

14. Moral Dimension What attitudes, values, beliefs are being transmitted?

15. Seven Truths The media are essential components of our lives There are no mainstream media Everything from the margin moves to the center Nothing’s new: Everything has happened in the past and will happen again News Media are always scary Activism and analysis are not the same thing There is no “they”