1. Analyzing Media

2. Types of Media Print Broadcast Mass Media Social Media Newspapers
Magazines
Broadcast
TV news
Radio
Internet
Mass Media
Movies
TV shows
Music
Social Media
Facebook
Twitter

3. Media Techniques
Sequencing – the order and arrangement of events in a story
Special Effects – create video or audio allusions
Reaction shots – show responses
Camera angles – flatter or exaggerate qualities
Music – creates a mood

4. Analyzing Media Tone Intended audience Purpose
Attitude towards the subject or audience
Intended audience
Who is the message aimed or directed at?
How does that influence the coverage
Purpose
Most news stories are presented to inform
Some stories seek to influence opinion
Objective vs. Subjective
Objective means it is neutral, facts based
Subjective or bias emphasizes some facts and omits others

5. Comparing two different channels talking about Osama Bin Laden’s death
Media Comparison
Comparing two different channels talking about Osama Bin Laden’s death