1. MASS COMMUNICATION

2. Mass communication is a process in which a person, group of people, or an organization sends a message through a channel of communication to a large group of anonymous and heterogeneous people and organizations. Channels mass of communication include broadcast television, radio, social media, and print.

3. The exchange of information by speaking, writing, or using some other medium

4. The sharing of information between individuals by using speech
The sharing of information between individuals by using speech. Individuals working within a business need to effectively use verbal communication that employs readily understood spoken words, as well as ensuring that the enunciation, stress and tone of voice with which the words are expressed is appropriate.
Verbal Communication

5. Non Verbal Communication
Communication without the use of spoken language. Nonverbal communication includes gestures, facial expressions, and body positions (known collectively as “body language”), as well as unspoken understandings and presuppositions, and cultural and environmental conditions that may affect any encounter between people.

7. Personal Communication
Personal Communications include private letters, memos, s, personal interviews, telephone conversations, and similar resources. As the personal communication may not provide recoverable data, the personal communication may be cited in-text only.

9. Mass communication is a process in which a person, group of people, or an organization sends a message through a channel of communication to a large group of anonymous and heterogeneous people and organizations. You can think of a large group of anonymous and heterogeneous people as either the general public or a segment of the general public. Channels of communication include broadcast television, radio, social media, and print. The sender of the message is usually a professional communicator that often represents an organization. Mass communication is an expensive process. Unlike interpersonal communication, feedback for mass communication is usually slow and indirect.

10. Types of mass communication
Advertising, which consists of communications attempting to include purchasing behaviour
Journalism, such as news Public Relations, Politics (Campaigning)

11. Principles of Communication
Communication is a two-way process of giving and receiving information through any number of channels.  Whether one is speaking informally to a colleague, addressing a conference or meeting, writing a newsletter article or formal report, the following basic principles apply:

12. Know your audience.
Know your purpose.
Know your topic.
Anticipate objections.
Present a rounded picture.
Achieve credibility with your audience.
Follow through on what you say.
Communicate a little at a time.
Present information in several ways.
Develop a practical, useful way to get feedback.
Use multiple communication techniques.

13. Communication is complex
Communication is complex.  When listening to or reading someone else's message, we often filter what's being said through a screen of our own opinions.  One of the major barriers to communication is our own ideas and opinions.

14. Communication can be influenced by environmental factors that have nothing to do with the content of the message.  Some of these factors are the nature of the room, how warm it is, smoke, comfort of the chair, etc.,
outside distractions, what is going on in the area.
the reputation/credibility of the speaker/writer.
the appearance, style or authority of the speaker.
listener's education, knowledge of the topic, etc.
the language, page layout, design of the message.

15. Mass media role or function is to provide news/information, entertainment and education. Mass media can influence behaviours, attitude, practices, beliefs, values, culture and psychology both positively and negatively. In 1960, television began to show real images of the Vietnam War.