Copyright © 2016 Society of St. Vincent de Paul TELLING OUR STORY Five Things to Know September 2016 Copyright © 2016 Society of St. Vincent de Paul

Copyright © 2016 Society of St. Vincent de Paul Introductions Michelle Boyer Communications/Administrative Associate (National Council) Michael Pazzaglini Goal 2 Leader - Communications Gary Stevens Director of Marketing & Communications (National Council) September 2016 Copyright © 2016 Society of St. Vincent de Paul

Copyright © 2016 Society of St. Vincent de Paul Topics Communicating with the Media Communicating with SVdP Members and Donors through Social Media Branding for ONE SOCIETY September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with the Media September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with the Media Media outreach Media are conduit to potential members and donors Pitch to media Be aware of what they want One-stop shop – good story, interviews, visuals at same place Media likes unique/different September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with the Media For Interviews (verbal communications) Your task: Get across key messages to the media 3 key messages 1 sentence or phrase each Simple language Practice your delivery September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with the Media Interview Tips Be sure what you say is accurate Never say “No comment” Stay in your lane - don’t speculate If you can’t answer, say why Seek openings for key messages Use concrete examples September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with the Media Working with reporters Be accessible and helpful Anticipate needs (one-stop shop) Return calls Don’t play favorites Everything is on the record September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with the Media Press releases Traditional tool to attract media attention Lead with most important information https://svdpusa.sharefile.com/share?#/view/sf30bfae4476410e9 September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with the Media September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with the Media Media Advisories Event-oriented One-page The five Ws https://svdpusa.sharefile.com/share?#/view/s1c6dae55e3343caa September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with the Media September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with the Media Visuals are part of media relations Media are conduit to publics such as donors and potential members Media like one-stop shopping - good story with good visuals (photo and video) Taking photos with the end result in mind September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with the Media Photography is a key element in our visual identity Differentiate SVdP from other groups Focus on Vincentians with images and settings that show end result of charitable work September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with the Media September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with the Media Photo releases You need permission to use people’s likeness Samples available Click here to view the group release Click here to view the individual release September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with the Media Places to get stock photos http://www.freestockphotos.org https://stocksnap.io/ http://www.pexels.com http://www.istockphoto.com (pay site) September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with SVdP Members and Donors through Social Media September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with Social Media September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with Social Media What is social media? Social media is comprised of websites and applications that enable users to create and share content or to participate in social networking. September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with Social Media As of July 2015, 76% of online adults use social networking sites Facebook has over 1.59 billion active users Twitter has 320 million LinkedIn has 100 million active users. September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with Social Media Why should you be utilizing social media for your Conference/Council? Share content and Conference/Council news faster and easier Increased brand recognition, especially by donors and those in need Marketing through social media is often free or very inexpensive Your Council/Conference will be more easily found on Internet search engines Find out what other comparable nonprofits are doing September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with Social Media September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with Social Media What sites should you be using? Facebook, Twitter and LinkedIn We chose to set our focus on the three social media sites where we felt our audience would be the most responsive It is better to have few social media profiles that are well-maintained than numerous profiles that are poorly maintained When determining which of the many social media outlets to utilize, think about your audience Who are they and where can they be found? Go slow and do not overwhelm yourself by biting off more than you can chew (start with a few essential sites) September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with Social Media Content is key – Planning is vital! List what you will post and on what day Create all content at the beginning of each month It will save you time and frustration Deliver content regularly We post on Facebook and Twitter at least once a day and we post on LinkedIn a few times a week September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with Social Media How to effectively use social media for your Conference/Council Post about upcoming events Post about feast days Highlight exceptional Vincentians Share content from other Conferences/Councils social media pages Conduct digital meetings Just make your digital presence known! September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with Social Media Tools to help SVdP Extension Web Portal Social Media “How-To’s” http://www.svdpusa.org/svdpextension/Outreach/Social-Media Also found by going to… www.svdpusa.org > SVdPMembers > Programs/Tools > Extension Click on the Social Media tab September 2016 Copyright © 2016 Society of St. Vincent de Paul

Communicating with Social Media September 2016 Copyright © 2016 Society of St. Vincent de Paul

Branding for ONE SOCIETY September 2016 Copyright © 2016 Society of St. Vincent de Paul

Branding for ONE SOCIETY Creating a brand for SVdP Use this combination for SVdP acronym SVdP color blue PMS 300 How to create the right blue September 2016 Copyright © 2016 Society of St. Vincent de Paul

Branding for ONE SOCIETY USA National Logo JPEG CMYK PMS International Logo JPEG (no wording) JPEG September 2016 Copyright © 2016 Society of St. Vincent de Paul

Branding for ONE SOCIETY USA National Logo Society of St. Vincent de Paul® House in a Box® Portrait of Fredric Ozanam Friends of the Poor® Frédéric Ozanam® September 2016 Copyright © 2016 Society of St. Vincent de Paul

Copyright © 2016 Society of St. Vincent de Paul Sign Up Sheet There is a sign-up sheet You will be enrolled in the SVdP Marketing / Communications Group on LinkedIn A link to this PowerPoint (put link here) September 2016 Copyright © 2016 Society of St. Vincent de Paul

Copyright © 2016 Society of St. Vincent de Paul SVdP LinkedIn Forum A group for SVdP marketing and communications staff or Vincentians to ask questions, exchange ideas, share best practices You’re invited to join the forum! September 2016 Copyright © 2016 Society of St. Vincent de Paul

Copyright © 2016 Society of St. Vincent de Paul Thank you! Michelle Boyer: mboyer@svdpusa.org Michael Pazzaglini: mpazzaglini@gmail.com Gary Stevens: gstevens@svdpusa.org September 2016 Copyright © 2016 Society of St. Vincent de Paul