CANNES YOUNG LIONS COMPETITIONS 2018

TEAM IRELAND IN 2017

Young Lions – Winning Gold Emma Wilson and Kyle Schouw, designers from RichardsDee Agency took their place on the global stage as they were awarded a gold medal for Team Ireland in the Design category. This is the first time Ireland has ever taken home gold in the Young Lions Competition in its’ 23 year history.  

Young Lions 2018 IRELAND WILL COMPETE IN 6 CATEGORIES MEDIA PR YOUNG MARKETERS DIGITAL FILM PRINT 12 IRISH YOUNG LIONS COMPETING AT CANNES….

Young Lions Competition in Numbers 2017 DIGITAL DESIGN FILM PRINT 18 8 30 7 MEDIA PR YOUNG MARKETERS 23 16 19

ALL YOU NEED TO KNOW All information is on the website www.iapi.ie/awards/cannes-lions

We will hero you! .

Young Lions – Digital & Media Jury Client Sponsor

Media Young Lions Demonstrate your strategic thinking and innovative approaches to solving an important marketing challenge. Each team will be required to generate the necessary insight to develop an innovative media selection, as well as their creative uses. NOT A MEDIA PLAN! The presentation should be put together in PPT, that does not exceed 10 slides /20 pages and 25 MB. Shortlisted teams present on 20 March. 5 mins to present, 5 for Q&A. As the most prestigious international annual advertising and communications awards, over 35,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness, Creative Data and Innovation ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals.

Media Young Lions – scoring Creativity 50%. Is there a driving creative idea with potentail for impact? Strategy 25%. Is there a strong idea at the heart that brings the campaign together? Is there an insight that unlocks the target audience? How deep is the understanding of the brief/challenge? Execution (25%) Is there rigour in the execution. Would the campaign work? As the most prestigious international annual advertising and communications awards, over 35,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness, Creative Data and Innovation ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals.

Digital Young Lions, sponsored by Facebook Create an integrated digital led campaign, explaining how the use of technology answers the brief in a creative way. The objective is to show how the power of digital technology can answer the brief and provide a creative solution aligned to the technological evolution (online and/or mobile).

Digital Young Lions A Presentation Page including: examples of up to 3 digital led components (in JPEG format, one JPEG for each component). These components could be use on social media platforms but also any other digital led execution. An image summarising the campaign (in JPEG format) A 4 part written submission (150 words per section) 1) Campaign Summary 2) Creative insight - How can creativity help solve the problem using social media platforms and technology? 3) Solution - the platforms, technology and tools used and why. 4) How does it work? - How will the digital solution help answer the brief and solve the problem?

Digital Scoring – what are the judges looking for ? The creative idea (50%). Is the work innovative and surprising? What is the potential impact? Strategy including insight (20%). Brand relevance, choice of campaign elements, target audience, approach. Relevance to brief (20%) Execution (10%). Is there rigour in the execution. Would the campaign work? =

Jury Presentation Schedule for shortlisted teams Tuesday 20 March – Media Team. Digital teams do NOT present in person. CL rules  Wednesday 21 March – Film Team Thursday 22 March – PR Team Friday 23 March  - Young Marketers As the most prestigious international annual advertising and communications awards, over 35,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness, Creative Data and Innovation ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals.

FAQs Can I enter more than one category? No. Can I enter multiple times in the same category? No. One entry per team. Agencies can enter multiple teams. Can I work with people outside my agency? Yes, no problem. The only caveat is that both people need to be working for IAPI member agencies, unless it’s PR.   As the most prestigious international annual advertising and communications awards, over 35,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness, Creative Data and Innovation ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals.

FAQs I’m a student can I enter ? No. Cannes Lions rules not ours You have to working in an agency, or you can be interning. (Staff email and your linked in profile needed ) If I entered last year can I try again? Yes, so long as you are under 30 I’m solo and don’t have a partner to enter with Email tania@iapi.com and we’ll do some speed dating As the most prestigious international annual advertising and communications awards, over 35,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness, Creative Data and Innovation ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals.