1. Nominations Submission Template
2017 SME DIGITAL AWARDS
Nominations Submission Template

2. The deadline for campaign submission is March 10, 2017.
Entry Guidelines & Deadline
The deadline for campaign submission is March 10, 2017.
Fill out the entry form online and include all requested information and materials using this PowerPoint template, the look & feel can be branded according to the submission. If selected as a finalist for the shortlist, you should submit an additional 2 minutes’ video to be used at the SME Digital Forum.
Keep in mind that an International Jury will be selecting the 2017 winners. A Local Jury will select the shortlist.
The submitted entry package will be used for judging purposes, make sure images and videos are imported into the document. Do not include the 2 minutes’ video on the PowerPoint presentation, only ads or content related to the case.
Participants should highlight what were the promotion’s or campaign goals, timing, strategy and results. Strongly Suggested: provide screen shots of third party analytics reports.
Participating campaigns or projects can only compete in up to 3 categories. Each category must have a different PowerPoint presentation emphasizing the execution and results for each category.
Participations must be submitted online at: digital.smepr.org or via
The SME’s Digital Committee reserves the right to disqualify incomplete applications. Both the Local and International Jury reserve the right to reassign a submission’s category if needed.
Campaign submissions can be in English or Spanish and should not exceed 25 slides.
Refer to SME Digital Awards Rules & Procedures for all the details regarding nominations.

3. Objective
In this slide explain:
Was the target audience drawn from existing customers or new customers?
What was the business problem that needed to be addressed?
** Remember to erase these instructions when submitting your nomination, just keep the slide title**

4. STRATEGY In this slide explain: What was the strategy of the campaign?
Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
** Remember to erase these instructions when submitting your nomination, just keep the slide title**

5. EXECUTION Use the next slides to:
Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome (100 words)
Include only the representative pieces that communicate the full extent of the idea, for the category that is being submitted
What is the strength of the idea on this specific category
** Remember to erase these instructions when submitting your nomination, just keep the slide title**

6. EXECUTION
Place artwork, ads or videos here. Make sure to include examples of the executions made for each media used. (They have to be embedded to this Presentation)
** Remember to erase these instructions when submitting your nomination, just keep the slide title**

7. EXECUTION
Place artwork, ads or videos here. Make sure to include examples of the executions made for each media used. (They have to be embedded to this Presentation)
** Remember to erase these instructions when submitting your nomination, just keep the slide title**

8. EXECUTION
Place artwork, ads or videos here. Make sure to include examples of the executions made for each media used. (They have to be embedded to this Presentation)
** Remember to erase these instructions when submitting your nomination, just keep the slide title**

9. RESULTS Please provide key insight to the post campaign results
REACH: (no more than 30 words)
Ex: The _______ campaign reached _____ people.
ANALYTICS: (no more than 40 words)
Ex: Twitter gathered _____tweets in _____, ______ shared tweets and an average dwell time on the site of ___seconds.
Post campaign research: (no more than 30 words)
Ex: The ___________ grew ___% from ___ in 2015 to ____ in 2016, due to _______.
** Remember to erase these instructions when submitting your nomination**

10. RESULTS
More examples on how to report key insight to the post campaign results; include those relevant to your submission
Web
Pageviews: ___________ in 2016; a ____% increase from _________ in 2015
New visitors: ____________ vs. Return visitors: __________
Average Time on Page: ________
Total conversions: ____________
Facebook
Likes: ___________
Comments: __________
Shares: ____________
Organic Reach: _________
Engagement: __________
Click-through rate (CTR): ____________
Video
Engagement rate:
Video Clicks: ________
Video Views: ___________
Minutes Watched: __________
Video Complete Rate: ________
Click-through rate (CTR): ____________
** Remember to erase these instructions when submitting your nomination**
App
App Installs: __________
Unique Users: _________
Time in App: __________

11. RESULTS VS. OBJECTIVES Use the next slides to:
Explain why the creative execution was relevant to the product or service (100 words)
Explain the strength of the creative and originality
Describe why it is most appropriate to the brand
** Remember to erase these instructions when submitting your nomination, just keep the slide title**

12. RESULTS VS. OBJECTIVES Use the next slides to:
Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience, relationships built and overall return on investment (100 words max)
** Remember to erase these instructions when submitting your nomination, just keep the slide title**

13. RESULTS VS. OBJECTIVES
Providing screenshots of third party analytics results is highly encouraged
Use more than one slide to make sure they are at a legible size
** Remember to erase these instructions when submitting your nomination, just keep the slide title**

14. RESULTS VS. OBJECTIVES
Screenshots of third party analytics results, make sure they are at a legible size
** Remember to erase these instructions when submitting your nomination, just keep the slide title**

15. WHY THIS CAMPAIGN SHOULD WIN
Explain what makes your work an outstanding one, take into consideration:
Strategy
Originality, innovation
Graphic design, functionality, usability
Copywriting content & message
Integration, consistency and best in class use of digital
** Remember to erase these instructions when submitting your nomination, just keep the slide title**

16. Campaign information Entry title: Category: Name of Brand:
Industry of Brand:
Entry Submitter:
Credits:
Dates:
Media used: